Whether you're in category or account management, these roles will challenge your understanding of both our business and our customers.
Competitors as well as consumers follow trends closely. Which means that we must work alongside our customers to pioneer new products, categories and concepts. This part of our business is divided into two main areas of operation:
Category management & customer marketing
In customer marketing we develop and implement integrated brand/category solutions and activities. First we understand what consumers want, then use this knowledge to stimulate demand in-store. This requires strategic thinking to make decisions on everything from pricing and promotion, to merchandising and growth.
These roles focus on increasing turnover, profit and market share. They ensure that customers have the right level of stock at any given time, plan promotions and new initiatives, and negotiate margins. They also work hand-in-hand with brand and category management to coordinate product launch activity.