Dove® Movement for Self-Esteem

Dove believes beauty should be a source of confidence, not anxiety

  • Dove Movement for Self-Esteem

    Dove® Movement for Self-Esteem

    Dove believes beauty should be a source of confidence, not anxiety

A Bold New Vision

The Dove brand’s mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. As part of this commitment, the brand created the Campaign for Real Beauty and the Dove Self-Esteem Fund to educate and inspire girls and women to embrace a wider definition of beauty. The Dove Self-Esteem Fund has reached 4.8 million girls globally with self-esteem programming.

When girls feel bad about their looks, 70 percent disconnect from life—avoiding normal daily activities like attending school or even giving their opinion—which can put their dreams on hold, and jeopardize their potential as future leaders, decision makers, and role models.1  Dove believes beauty should be a source of confidence, not anxiety, which is why it is bringing together the nation’s most influential women, and girls’ organizations to launch the Dove Movement for Self-Esteem. Everyone can make a difference in a young girl’s self-esteem, and this new initiative invites all women to inspire and encourage the next generation to reach their full potential.

Dove started a global conversation about the need for a wider definition of beauty with the Campaign for Real Beauty. The Dove Movement for Self-Esteem sets out a bold new vision for the brand, and provides women everywhere with opportunities to mentor the next generation and celebrate real beauty.

Inspire a Girl, Change Her World: Everyone has the Opportunity to Make a Difference

There are many ways for women to make a difference in a young girl’s life.  It could be as simple as sending a word of encouragement to a girl, spending an hour on a self-esteem building activity, or supporting self-esteem education in her town.

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1Dove Research: Rebuilding the Foundation of Beauty Beliefs

Dove Movement for Self-Esteem

Katie Couric, Lea Michele and Katherine Schwarzenegger are among those influential women showing their support by sharing their messages of inspiration.

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