AXE®

Getting the girl has never been easier, thanks to the AXE effect. As devoted users know, women can’t resist ANYONE wearing those great fragrances!

From the minute guys wake up in the morning and take a shower to the moment they get ready for a long night out, AXE is there to help them look, smell and feel their best.

With a full line of grooming products including bodysprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE gives guys confidence when it comes to getting the girl. AXE is also more than just  a leading men’s grooming line, it’s a lifestyle brand that reaches guys unexpectedly through unique experiences where they live, work and play.

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History:

The AXE brand was first launched in France back in 1983. After success in Europe, Latin America and other parts of the world, AXE was introduced in the U.S. in 2002.

With the launch of AXE, we shook up the largely mundane men’s grooming category. After immediate success with our bodysprays, AXE launched a line of anti-perspirant and deodorant sticks in 2004. We then expanded into shower gels in 2005 and most recently introduced a full line of hair care products for guys in 2009.

from our range

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  • Dario Franchitti winning the Indy 500 again would be awesome but still...NOTHING BEATS AN ASTRONAUT!!! -Rocky & Law with AXE


    AXE Apollo - Sorry, Dario
    www.youtube.com
    Sorry, Dario Franchitti - winning the Indy 500 is awesome, but nothing beats an astronaut. Pick up a can or bottle of AXE Apollo today!!! And go to http://ww...

    about 14 hours ago

  • From the locker room to home room... STAY FRESH with AXE DEEP SPACE Shower Gel! -Law with AXE

    about 20 hours ago

  • Street Fighter AXE Edition: Prince Charming vs. AXE Astronaut. WHO’S GONNA TAKE IT??? –Rocky & Law with AXE


    Prince Charming vs. AXE Astronaut
    www.youtube.com
    Prince Charming vs. AXE Astronaut. Go get AXE Apollo in stores now! And visit https://codes.axeapollo.com/ for your chance to go to space. Yes, real Space! -...

    24 May

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