COMMITMENT TO A HEALTHY LIFESTYLE
Hot or cold, ready-to-drink, powdered or bagged, black or green, tea is the second most widely-consumed beverage on earth, behind water. And Lipton® tea is steeped in history and little-known facts that only add to the presence and appeal of the brand today.
Tea is also a great way to stay hydrated, and contrary to popular belief, caffeine in regularly consumed amounts of tea does not lead to dehydration, and in fact the fluid in tea contributes to hydration. And Lipton® tea tastes great, so there are lots of reasons to drink up!
COMMITMENT TO SUSTAINABILITY
Lipton's 2007 announcement of its commitment to sustainably source all of its tea in teabags from Rainforest Alliance Certified™ estates by 2015 placed the company miles ahead in sustainable tea farming practices.
To ensure its suppliers' farming practices are sustainable, Lipton® has teamed up with the Rainforest Alliance, a nonprofit conservation organization that works to conserve biodiversity and protect the rights and welfare of workers, their families, and communities. Farms that meet comprehensive standards for sustainability earn the Rainforest Alliance Certified seal. These standards conserve biodiversity; ensure that soils, waterways, and wildlife habitats are protected; and provide farm workers with decent housing, access to medical care, and schools for their children. By shopping for products bearing the Rainforest Alliance Certified seal, consumers can support conservation and help to improve the quality of life for farm families. Some 450,000 independent tea farms in Kenya - to be followed by estates in India, South East Asia, and South America - are working towards becoming Rainforest Alliance Certified™.
Launched as the Thomas J. Lipton Company in 1890, Lipton® is today the world’s largest tea brand. It's Earth-friendly policies and commitment to sustainable agriculture will ensure it remains a leader, not just in the tea industry, but for agricultural producers in every sector.
Read more about Lipton's collaboration with the Rainforest Alliance.
COMMITMENT TO QUALITY
Lipton® is one of the only brands with its own tea estates and tea research facilities, employing more than 80,000 people.
At Lipton®, we have a team of fully-trained Tea Tasters skilled in the art and science of tea. It is the role of the Tea Taster to make sure teas are blended perfectly to meet our standards of quality. They have cultivated their skill over the course of many years of training and experience. The senses of sight, touch, smell and taste are all important in judging teas. As you can imagine, tasters must have trained, sensitive taste buds and a keen sense of smell.
To taste tea, experts slurp it to the back of their throats to “atomize it,” allowing them to taste and smell simultaneously. Only a few seconds may be spent on any individual tea, since the taster has to evaluate several hundred samples a day. Tea experts have such finely-tuned palates, they can determine the manufacturing method, quality and value of the tea (sometimes even the estate where it was grown) with one taste.
In a spirit of tireless innovation, research and discovery, LIPTON® is keen to promote awareness and increase understanding of tea, from bush to cup.