African American hair is uniquely beautiful – but has special needs and requirements. Motions delivers salon-inspired hair care for today’s African American woman.

Woman smilingSalon-inspired hair care for today’s woman

The Motions line was created from a passion for ensuring that African American women had a way to express the true beauty of their hair.

Conceived at a time when high-quality hair care was scarce for African American women, Motions brought the experience and prestige of the beauty salon to African American women everywhere with products that would make their hair, regardless of hair types and texture, look and feel fabulous.

Nearly two decades on, Motions is still dedicated to celebrating the sensational. We create salon-quality products for women with confidence – who want their hair to be as strong, beautiful and healthy as themselves.

Motions "Get Your Pretty"

There are now more than 50 Motions products available for the salon and the home – all with a pedigree of rigorous research. We keep innovating – because we know African American women keep innovating. The women who use our products are ahead of the trend, and at the cutting edge.

We make shampoos, conditioners, at-home relaxer kits, treatments, hairdressings and lotions – and a whole line of styling products, from Oil Sheen to our new Hold & Shine Styling Spray.

Did you know?

Motions is committed to salon quality – because we began in the salon. The Motions Salon Collection was launched in 1993 – heralding a new era for African American hair care.


You can find new ways to style your hair fabulously with our how-to guides and videosLink opens in a new window.

Key facts

Every head of hair is unique – so we launched our MyMotionsLink opens in a new window personalized product advisor service – giving you tips on the best Motions products for you.

From our range

Limitless shine – fabulous hair. Our Motions Silkening Shine Relaxer Kits give you silky, strong hair, that shimmers with a salon shine. Pre-treatment conditioners protect your hair, the conditioning gel nourishes it, and a protein and vitamin blend shampoo cleanses so you can post condition for hair that looks strong, supple and superbly shiny.

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