Soft & Beautiful®

Soft & Beautiful features a range of relaxers, texturizers and styling products to help create gorgeous styles based on healthy hair.

Woman smilingWelcome to the evolution of beautiful

Beauty begins with Soft & Beautiful hair. Our whole line of products is designed to help women of color make the most of their beauty while keeping their hair strong, moisturized and soft.

Naturally beautiful

We look to nature to find the ingredients that will deal kindly with hair, and give it the silky softness that women want. Our Botanicals line of texturizers, relaxers, and styling and treatment products use soothing formulas and fortifying, natural ingredients such as aloe, sunflower and sage that are specially formulated for textured hair.


Soft & Beautiful's relaxers feature our exclusive Triple Hydration Oil formula to give your hair the ultimate protection and helps to deliver six times more protection against breakage and dryness*.

Soft & Beautiful Oil Sheen Conditioning Spray is specially formulated with natural ingredients like jojoba and almond oils. It keeps your hair feeling weightless, silky and smooth.

Key facts

Our Soft & Beautiful Botanicals Relaxers are formulated with natural plant extracts, which help to minimize irritation while conditioning the hair and scalp.

*Based on robotic combing tests of hair treated with the Soft & Beautiful Ultimate Protection No-Lye Relaxer System now with Triple Hydration Oil versus hair treated with Soft & Beautiful Conditioning No- Lye Relaxer System.