Dove® Campaign for Real Beauty

The Dove® brand’s mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. As part of this commitment, the brand created the Campaign for Real Beauty and the Dove® Self-Esteem Fund to educate and inspire girls and women to embrace a wider definition of beauty.

The Dove® Self-Esteem Fund is funded exclusively by Dove® and is committed to reaching 5 million girls globally by 2010 with self-esteem programming, which includes self-esteem building educational workshops. The Dove® Self-Esteem Fund has reached more than 3.9 million girls globally with self-esteem programming. In the U.S., Dove® supports the Girls Scouts of the USA to help build confidence in girls 8-17 with after-school programs, self-esteem building events and educational resources.