New products meet the needs of today’s health-conscious and active consumer.
Englewood Cliffs, N.J. -- Lipton®, the world's leading tea brand, shakes up the tea category with the introduction of a variety of new and newly reformulated products. Lipton® is committed to bringing consumers great tasting, healthy tea products in a variety of convenient forms. Innovative new Lipton® Iced Tea To Go Sticks allow consumers to add the natural goodness of tea to water - for the great taste and health benefits of tea even when they're on the go! Lipton® To Go is the only "on the go" mix with the protective health benefits of antioxidants. Lipton® is also introducing reformulated ready to drink iced teas and powders with less sugar including Lipton® Original Ready to Drink, the leading national bottled iced tea brand – the perfect summer drink.
All new products will have Lipton’s® proprietary AOXTM Seal that indicates a significant level of flavonoid antioxidants.
"Consumers are looking for convenient ways to eat and live healthier, without giving up great taste," says Bauke Rouwers, Unilever Vice President/General Manager, Lipton® Tea North America. "Lipton® To Go Sticks are a great way for today's busy consumer to get the benefits of tea, even when on the go. The introduction of new and newly reformulated products expand Lipton's® portfolio of great tasting, healthy teas.”
New Lipton® to go iced tea sticks
Shake well for the goodness and flavor of Lipton® tea! Lipton® To Go is the perfect way for consumers to add the goodness and flavor of tea to their water - anywhere! Available in convenient packets, just add the contents of the Lipton® To Go Stick to a 16.9-20-ounce bottle of water and shake well for iced tea anytime with no artificial flavors or sugar, and zero calories per 8 ounce serving. Each serving naturally contains 80 milligrams of protective flavonoid antioxidants, which help protect your body against free radicals - molecules that can damage cells.
To Go Sticks are available in three flavors: Iced Tea with Lemon, Green Tea with Honey and Lemon, Green Tea with Mandarin and Mango.
New Lipton® Green iced tea mix
Want the delicate, clean taste, subtle aroma and the health benefits of green tea - in a refreshing, instant iced tea?
Then Lipton® Green Iced Tea Mix is the answer! New Lipton® Green Iced Tea Mix, made from real Lipton® Green Tea, contains 80 mg of naturally protective antioxidants and has no artificial colors or additives. Lipton® Green Iced Tea Mix is flavored with natural lemon and honey flavors and contains no artificial flavors, colors or sweeteners.
Lipton® Original ready to drink iced tea
Lipton® Original Ready to Drink is the leading national bottled iced tea made with fresh brewed tea, not from powders or concentrate. All sweetened Lipton® Original Ready to Drink Teas have been reformulated with an eight to twelve percent reduction in sugar and calories. *New Diet Sweet Lipton® Original, made with Splenda®, is a no calorie, no carb and no sugar version of Lipton’s® number one selling Sweetened Tea.
*Extra Sweet is the only exception
New Lipton® Ready to drink iced tea
New Lipton® Iced Tea is naturally refreshing and contains protective antioxidants. It is available in four flavors: Iced Tea with Lemon, Green Tea with Citrus, Diet Iced Tea with Lemon, Diet Green Tea with Citrus.
*Sweetened Tea is the only exception
New AOXTM seal
Tea contains naturally protective antioxidants called flavonoids. Antioxidants can help protect the body from oxidative damage caused by free radicals by maintaining healthy tissues and cells. Scientists believe that oxidative damage can contribute to the development of chronic diseases such as heart disease.
To help consumers make smart beverage choices, Lipton® introduces the AOXTM Seal, a proprietary mark that indicates substantial levels of antioxidants. Issued by the Unilever Health Institute, the Seal can be found on Lipton® Green and Black Teas, including tea bags, New Green Tea Iced Tea Mix, New Lipton® To Go and most ready-to-drink bottled iced teas.
Visit Lipton.com(Link opens in a new window) to order Lipton® Teas online, or use the product locator to find a store that carries your favorite Lipton® products. At Lipton.com you can learn about the health benefits of tea and watch a demonstration of the power of the antioxidants found in Lipton® Teas.
Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Liptonâ, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim·Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico – generating approximately $10 billion in sales in 2004. For more information visit www.unileverusa.com(Link opens in a new window)