Leading lady discovers secrets from iconic TV moms
GREENWICH, C.T. -- Feb. 20, 2006 – Beginning today women can follow Felicity Huffman into a dream state as she has mom-to-mom chats with America’s beloved TV moms – Carol Brady, Lily Munster and June Cleaver. Dove, the global beauty brand, is premiering three groundbreaking Webisodes to launch its new Calming Night product collection. Directed by Penny Marshall, each Webisode shows Huffman as she is literally transposed into the Brady, Munster and Cleaver households. (The Webisodes were previously available at http://www.dovenight.com/ through Apr. 9, 2006.)
Thanks to an evening shower with Dove Calming Night body wash, Huffman drifts off to a dream world where she finds herself living in classic episodes of “The Brady Bunch,” “The Munsters” and “Leave it to Beaver.” As Alice departs for vacation, Huffman arrives on scene to take care of the Brady sextet. At 1313 Mockingbird Lane, she discovers her own little monsters are not nearly as creepy as the Munster family. After meeting ‘the Beav’ she learns that he is not as charming as he seems. Sometimes it takes being in someone else’s shoes to realize that life is not always as easy as it looks.
Before waking from each dream, in which Huffman learns that the grass is not always greener on the other side of the TV screen, the iconic moms reveal their daily survival secrets. Carol Brady has Alice to help her manage the clan, Lily Munster has Grandpa’s potions and June Cleaver has her pearls. You see Huffman escaping stressful situations at the beginning of each Webisode by taking a nighttime shower. It is a great way for busy women to pamper themselves and ease into a restful night’s sleep.
“Women everywhere can enjoy the relaxing benefits of taking a nighttime shower after a hectic day to help them ease into a better night’s sleep,” said Rob Master, Dove marketing director. “We are excited to partner with Felicity Huffman to help us reach busy women in an innovative and entertaining way while providing them with simple, relatable beauty solutions.”
Skin restores itself twice as fast at night than during the day. Nighttime showers followed by moisturizer repair skin by removing the harmful effects of dirt, oil and make-up which can hinder the renewal process and contribute to aging. Nighttime showers also help to increase skin’s hydration levels, essential to aid in regeneration.
Dove Calming Night is a new collection of body cleansers and moisturizers that help women unwind at night while preparing skin for regeneration. It is made with relaxing, aromatic fragrances that help ease women into a more restful night of sleep. Dove Calming Night beauty bar and body wash work with the warmth of the shower to cleanse away damaging deposits from elements in the environment, leaving women feeling pampered and relaxed. Specially formulated with soothing honey and Vitamin A, they maintain skin’s hydration by depositing emollients and lipids during showering. The collection’s unique nourishing formulas help skin restore and repair itself during the critical night hours. During the promotion, women could visit http://www.dovenight.com/ to receive free Dove Calming Night product samples.
The Dove mission is to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves. Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, hair care and styling aids. Dove is available nationwide in food, drug and mass outlet stores.
Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico – generating approximately $10 billion in sales in 2004.
AC Nielsen (2004)