New P.F. Chang’s® Home Menu™ Frozen Entrées – Bold Flavors for Whenever the Craving Strikes

Premium Frozen Asian Entrées Inspired by Popular P.F. Chang’s China Bistro® Menu Items

Englewood Cliffs, NJ - April 19, 2010 – With the introduction of new P.F. Chang’s® Home Menu™, those who long for the signature Asian cuisine made famous by P.F. Chang’s China Bistro® can now conquer their cravings at home.  Created with the expert chefs at P.F. Chang’s and produced and distributed by Unilever (NYSE: UL, UN), one of the world’s largest consumer products companies, the P.F. Chang’s Home Menu line includes eight premium frozen entrées with the bold flavors associated with P.F. Chang’s.

Inspired by P.F. Chang’s best-selling recipes, the line includes: Orange Chicken, Shanghai Style Beef, Sweet & Sour Chicken, General Chang’s Chicken, Ginger Chicken & Broccoli, Beef with Broccoli, Shrimp in a Garlic Sauce and Shrimp Lo Mein. The two-serving entrées, which are made with high-quality ingredients and feature signature P.F. Chang’s flavors, are convenient and easy to prepare, going from skillet to a succulent high-quality meal at home in just minutes. A patented packaging technology keeps food fresh-tasting for a premium dining experience.

“With a proprietary technology, we have been able to capture the bold flavors associated with P.F. Chang’s in a frozen entrée that is quick and easy to prepare,” said Gaston Vaneri, Senior Brand Building Director at Unilever. “The result, P.F. Chang’s Home Menu, is a delicious, flavor-packed meal for two that can be prepared at home in 13 minutes or less.”

The P.F. Chang’s Home Menu line features high-quality ingredients, including Asian vegetables like edamame, water chestnuts, snap peas and bok choy. Each entrée includes chicken, beef or shrimp, with up to 25 percent of total volume in protein.  All of the ingredients are prepared according to P.F. Chang’s specifications, to provide consumers with a consistently satisfying meal each time.

“We’re proud to present the new P.F. Chang’s Home Menu inspired by our bold tasting, best-selling recipes,” said Michael Welborn, President, Global Brand Development, P.F. Chang’s China Bistro, Inc. “Whether they’re dining at one of our nearly 200 Bistro restaurants nationwide or spending an evening at home, fans of the P.F. Chang’s brand can now enjoy our vibrant, flavorful food whenever the craving strikes.”

For more information about P.F. Chang’s Home Menu, please visit www.pfchangshomemenu.com(Link opens in a new window).

About Unilever North America
Unilever works to create a better future every day.  We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  Each day, around the world, we serve over two billion consumers. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009.  For more information, visit www.unileverusa.com, www.unilever.ca(Link opens in a new window), or www.unilevercaribbean.com(Link opens in a new window)

About P.F. Chang’s China Bistro, Inc.
P.F. Chang’s China Bistro, Inc. (NASDAQ: PFCB) owns and operates two restaurant concepts in the Asian niche.  P.F. Chang’s China Bistro features a blend of high-quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting.  Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility.

About P.F. Chang’s Home Menu

P.F. Chang’s®  is a registered trademark of P.F. Chang’s China Bistro, Inc. Home Menu™ is a trademark of P.F. Chang’s China Bistro, Inc.. Inspired by P.F. Chang’s best-selling recipes, P.F. Chang’s Home Menu meals feature high-quality ingredients and vibrant intense flavors, creating a divine home dining experience in just minutes. For more information, visit www.pfchangshomemenu.com(Link opens in a new window).

Contacts

For Unilever:
Jamie Hector
GolinHarris
T: +1 212 373 6018
jhector@golinharris.com

For P.F. Chang’s:
Media
Rachel Gillman
Dig Communications 
T: +1 312 577 1759
rgillman@digcommunications.com

Investors
Allison Schulder
P.F. Chang’s China Bistro, Inc.
T: +1 480 888 3000
allison.schulder@pfcb.com