Vaseline Embarks on Mission to Rescue Dry Skin

Vaseline Dry Skin Patrol Takes on Country’s Harshest Winter Activities for Skin

Englewood Cliffs, NJ - November 19, 2010 – Dry skin sufferers know what a toll itchy, flaky skin can take on their daily lives.  Seventy-seven percent of women who suffer from dry skin say it makes them physically uncomfortable and more than half (53%) say they think about their dry skin every day.  In fact, dry skin is even preventing women from doing the things they love, with nearly 40% reporting it makes activities they like less enjoyable* – especially cold weather ones!  That is why Vaseline Intensive Rescue, a line of highly therapeutic body lotions, is on a mission to rescue dry skin and make every day a good skin day for people nationwide.  The brand is sending the Dry Skin Patrol, a team of real women who know what it’s like to have dry skin, on the road to put their skin and the lotion to the test at some of the country’s harshest winter activities for skin.  Award-winning actress and star on TV Land’s Hot in Cleveland Wendie Malick will serve as the team’s leader as they take on each challenge.

Joining the Dry Skin Patrol are Kari Elle Aceto ( Green Valley Lake, CA), Kailani Okamoto (Ewa Bach, HI) and Michelle Lee (Ashville, NB) - all real women who Vaseline found blogging about their dry skin online.  Vaseline sent them product and rescued their dry skin and now has rallied the group to become ambassadors for their mission to deliver one million good skin days** by the end of the winter season.  The Dry Skin Patrol members will get face-to-face with some pretty brutal dry-skin torture tests in some of America’s driest, coldest, and itchiest places including:

  • The Philadelphia Marathon(November 21, 2010) – The team will see what it’s like to take on one of the country’s biggest annual running winter events of the year.

  • Aspen Winternational(November 27-28) – It’s a slippery slope in Aspen, where the women of the Dry Skin Patrol will see how their skin holds up as they take on the snow in the cold brisk air of Colorado.

  • Coney Island Polar Bear Plunge (January 1, 2011) – See whose skin can brave the frigid waters the longest as the ladies take the icy cold plunge into the Atlantic with the oldest winter bathing organization in the U.S.

  • Beargrease Dogsled Marathon, Duluth, MN (January 29, 2011) – Mush, mush! The dry skin patrol takes to the sled.  They will learn the ropes from expert sled teams and participate in an exhibition before the race begins.

Patrol member Michelle Lee has never been skiing. Will she be able to handle the slopes of of Aspen?  Kailani cannot swim. How will she handle the freezing cold water of the Polar Bear Plunge?  Kari is used to running her home—not running through cold city streets! How will she handle the Philadelphia Marathon?  Find out by visiting the V aseline Facebook page (www.facebook.com/vaseline(Link opens in a new window)) and tuning into the video series chronicling their adventures on the road.  You can also put your own skin to the test by entering to wina trip to one of the destinations visited by the team.

The series will be hosted by actress Wendie Malick, who was compelled to join the mission because of her own experience with dry skin.  “I grew up near Buffalo, so I know what cold winter weather can do to your skin.  As women get older, our skin gets more dry which definitely has an effect on how we feel each day,” says Malick.  “This team is on a mission and nothing will stop them come rain, nor sleet, nor snow!  I’m up for the challenge and ready to strap on my skis in Aspen and do my part to conquer dry skin, one sufferer at a time!”

At each event, Vaseline will rescue dry skin by giving out free samples and offering skincare advice.  Dr. Jessica Wu, dermatologist to the stars and for Everydayhealth.com, will join the team in Aspen and Coney Island and share her skincare tips and advice.

The Vaseline Facebook page will also feature profiles of the Dry Skin Patrol members, a forum where dry skin sufferers can submit questions to the team, the ability to rescue a friend from dry skin by sending a virtual gift and a link to request a free sample.  All samples distributed will count towards Vaseline’s goal of delivering 1 million good skin days this winter season.

About Vaseline Intensive Rescue

Vaseline Intensive Rescue is a line of highly therapeutic body lotions that accelerate skin’s healing process by instantly tripling moisture reserves without feeling greasy or sticky. The lotions deliver more moisture than Eucerin Plus Intensive Repair lotion and are available over the counter at supermarkets, drugstores and mass merchandisers nationwide in three variants: Intensive Rescue Repairing Moisture which repairs and softens skin; Intensive Rescue Soothing Moisture with features a light chamomile scent and Intensive Rescue Clinical Therapy, a prescription strength moisturizer available over the counter. The Intensive Rescue Repairing Moisture and Intensive Rescue Soothing Moisture are both available in a 10oz bottle (SRP $2.99) and 24.5oz pump (SRP $5.69 - $5.99) and the Clinical Therapy is available in a 6.8 oz bottle (SRP $5.69 – 5.99).

About Vaseline

Vaseline® products are manufactured by Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies.  The Vaseline brand is passionate about skin and believes skin is amazing.  With a 140-year heritage as America’s most trusted healthy skin expert and more than 30 years as a leading global hand and body lotion brand, Vaseline delivers products that meet the specific needs of consumers, no matter their lifestage or lifestyle.  The Vaseline brand encompasses four product ranges – Vaseline Cocoa Butter™, Vaseline MEN™, Vaseline Intensive Rescue™ and Vaseline Aloe Fresh™.  In addition the Vaseline brand offers four variants – Total Moisture, Renewal Age Redefining Body, Healthy Hand and Nail, and Firming, as well as a complete line of Vaseline Petroleum Jelly and lip balm products.  Vaseline products are available at food, drug and mass retailers nationwide.  For more information, visit www.vaseline.com(Link opens in a new window), www.facebook.com/vaseline(Link opens in a new window) or www.twitter.com/vaselinebrand(Link opens in a new window).

About Unilever

Unilever works to create a better future every day.  We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  Each day, around the world, we serve over two billion consumers. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009.  For more information, visit www.unileverusa.com, www.unilever.ca(Link opens in a new window), or www.unilevercaribbean.com(Link opens in a new window).

*This survey was conducted by Redshift on behalf of Vaseline® Intensive Rescue from June 6-13, 2010. There were 1,017 respondents who participated in the survey; all of the respondents are female, live in the U.S. and were 18+ years old.

**While supplies last

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Contacts

Katie Wadhams/M Booth & Associates 
T: +1 212 481 7000, ext 3226 
katiew@mbooth.com

Stacie Bright/Unilever
stacie.bright@unilever.com