Country Crock® and Wounded Warrior Project™ Bring Shared Goals to the Family Table

Country Crock Commits $100,000 for a Second Year to Help Injured U.S. Service Members; Special Edition Packaging Hits Stores This Month

ENGLEWOOD CLIFFS, NJ (June 5, 2012) - For a second consecutive year, Shedd’s Spread Country Crock® is a proud sponsor of Wounded Warrior Project™ (WWP) and its mission to honor and empower Wounded Warriors. As part of the alliance, Country Crock  has committed $100,000 to the non-profit organization. 

“Country Crock is proud to continue its support of Wounded Warrior Project as we work to raise awareness for overall wellness and encourage increased family time around the dinner table,” said Christiane Paul, Senior Director, Unilever. “From supporting a thriving mind, body and spirit, to preparing a family meal, it’s important that returning Wounded Warriors are well equipped to take on the challenges that come with readjusting to life back at home.”

In addition to the donation, beginning today, Country Crock will offer specially marked packages of original Country Crock spread branded with the Wounded Warrior Project logo in retailers across the country.  The special edition packaging features additional information on the Wounded Warrior mission and how to get involved with the organization. For more information, visit the donation page for Wounded Warrior Project.

“Tens of thousands of Wounded Warriors and caregivers receive support each year through Wounded Warrior Project programs designed to nurture the mind and body, and encourage empowerment and engagement,” said Brea Kratzert, Manager of Strategic Partnerships, Wounded Warrior Project. “We are proud to have a quintessential American brand like Country Crock join us in helping to provide unique, direct programs and services to meet the needs of injured servicemen and women.”

Wounded Warrior Project has designed unique programs to meet the needs of the current generation of Wounded Warriors. The programs address these needs in a holistic manner by focusing on mind, body, economic empowerment and engagement as our country’s returning men and women readjust to life back at home. A key part to this process is embracing an all-around family experience that includes food shopping and cooking together. There are more than 17,000 Wounded Warrior Alumni registered within the program. Alumni are offered a variety of programs and through the physical health and wellness program, alumni and caregivers can participate in culinary arts programs that focus on cooking, shopping for a healthier lifestyle, and sharing family meals around the dinner table – all objectives that mirror the mission of Crock Country.

Country Crock soft spreads, with 70% less saturated fat and 30% fewer calories than butter, provide country-fresh taste and a better nutrition choice for families.   Every tub contains 0g Trans-fat per serving and no partially hydrogenated oils. Country Crock® Original Spread contains 70 calories, 7g fat and 2g saturated fat per serving. Butter contains 100 calories and 11g total fat (7g saturated fat) per serving.

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About Wounded Warrior Project™
The mission of Wounded Warrior Project™ is to honor and empower Wounded Warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and service to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org(Link opens in a new window).

About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180.  With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011.  For more information, visit www.unileverusa.com or www.unilever.ca(Link opens in a new window).

Contacts

M Booth & Associates
Jamie Evans
212-539-3224
jamiee@mbooth.com