TRESemmé® Makes a Splash at Mercedes-Benz Fashion Week Swim 2013 Collections

Suit up in Style with Runway-ready, Beach-worthy Hair

NEW YORK, NY (July 19, 2012) – From the catwalk to the cabana, TRESemmé® helps women achieve salon-gorgeous, chair-worthy hair on and off the runway at Mercedes-Benz Fashion Week Swim.  As the official hair care sponsor for the third consecutive season, TRESemmé is providing insider access to the latest hair trends and stylist secrets.  With an exciting new swimwear sponsorship, a chic and inviting Cabana on-site and complimentary sampling of the latest TRESemmé Split Remedy Collection, the brand’s presence will be bigger than ever.  TRESemme will report LIVE from Miami with behind-the-scenes, exclusive coverage and up-to-the-minute social media content so that women everywhere can keep their finger on the pulse of all the latest resort trends debuting at Fashion Week Swim.

This season, TRESemmé will sponsor Colombian swimwear line Agua Bendita’s show on Friday, July 20th at 6pm in the Cabana Grande.  TRESemmé Stylists Marco Pena and Elsa Canedo will lead the brand’s talented styling team backstage to create stunning summer looks with professional quality products from TRESemmé.  “As the number one styling brand in the U.S.* TRESemme brings savvy, style-conscious consumers professional, affordable products, giving them access to create the latest runway looks at home so they can be salon gorgeous every day,” said David Rubin, Brand Building Director, US Hair, Unilever.  “Our partnership with Mercedes-Benz Fashion Week Swim is a great example of why TRESemme resonates so well with consumers – it keeps them in the know and makes fashion and beauty accessible and achievable.  This year we are excited to be working with the innovative design team at Agua Bendita – it offers TRESemme a unique way to engage with our Latin consumers like never before.”

Guests can relax in the shade of the TRESemmé Cabana, where they will receive complimentary samples* of the brand’s latest Split Remedy Collection by “liking” the TRESemmé Facebook page.  The Split Remedy Collection features an innovative Reconstructive Complex of positively and negatively charged polymers that attract one another, repairing up to 80% of split ends after just three uses**.  With regular use, frizzy and damaged ends seem to disappear, revealing a salon-polished freshly cut look without the salon price tag.  
From exclusive stylist interviews and hair how-to’s direct from backstage, TRESemmé will provide fans with an all access pass to Mercedes-Benz Fashion Week Swim.  Log on to the TRESemmé Facebook, YouTube and Twitter pages to receive updates on the latest hair trends and coolest swimwear designs straight off the runway.  Tweet ups and constant updates LIVE from Miami Swim will let fans in on all the action from the hottest fashion event of the season.

The 2013 season of Mercedes-Benz Fashion Week Swim takes place from July 19th – 23rd, in Miami, Florida.  Follow and fan TRESemmé for a front row seat to Mercedes-Benz Fashion Week!

Twitter: @TRESemme(Link opens in a new window) #TRESSwim
YouTube: YouTube.com/TRESemme(Link opens in a new window)
Facebook: Facebook.com/TRESemme(Link opens in a new window)

*Source:  Nielson F/D/M all outlet dollar sales 52 weeks ended 2/18/12

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About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, CLEAR SCALP & HAIRTHERAPY, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information, visit unileverusa.com or www.unilever.ca(Link opens in a new window).

*  while supplies last
**  with continued use of shampoo and conditioner or other products in the Split Remedy line

Contact

Lauren Larkin
Siren PR
212.625.3500

Kathryn Fernandez
Unilever, U.S.
201.894.2484