‘I Can’t Believe It’s Not Butter!® Deliciously Simple™’ and ‘Country Crock® Simply Delicious™’ to Debut at Food Network New York City Wine & Food Festival
ENGLEWOOD CLIFFS, NJ (October 17, 2013) – In response to growing demand for foods with simple ingredients, Unilever USA announced the introduction of two new spreads – I Can’t Believe It’s Not Butter!® Deliciously SimpleTM and Country Crock® Simply Delicious.TM The new products are the company’s first spreads to feature simplified recipes.
DELICIOUS TASTE AND REAL, SIMPLE INGREDIENTS
The new, rich and creamy spreads are a blend of simple ingredients such as canola oil, nonfat yogurt, salt and natural flavors. With no artificial preservatives and 0g trans fat per serving, I Can’t Believe It’s Not Butter!® Deliciously SimpleTM and Country Crock® Simply DeliciousTM spreads have a better-for-you nutritional profile than butter,* and a delicious taste people expect from the makers of I Can’t Believe It’s Not Butter!® and Country Crock.®
“Consumers are seeking foods with simpler ingredients, and it’s our responsibility as the global leader in the spreads category to listen and respond to those needs,” said Mike Faherty, Vice President Foods at Unilever North America. “I Can’t Believe It’s Not Butter! Deliciously Simple and Country Crock Simply Delicious offer consumers the simplified recipe they are looking for, while delivering delicious flavor and adding richness to any meal.”
NEW PRODUCTS TO BE UNVEILED AT NEW YORK CITY WINE & FOOD FESTIVAL
I Can’t Believe It’s Not Butter!® Deliciously SimpleTM and Country Crock® Simply DeliciousTM spreads will debut at the 6th annual Food Network New York City Wine & Food Festival, October 17-20, 2013, with thousands of culinary professionals, media and consumers alike to be among the first to sample the new spreads. Throughout the culinary-packed weekend, the spreads will be sampled at a variety of venues including a premium tasting experience at the Festival’s Grand Tasting presented by ShopRite, and the ABSOLUT Best Bloody Mary Brunch, hosted by the cast of Chopped.
The new spreads products will be featured in a host of flavorful, seasonal recipes including fluffy, delicious pancakes; baked apples sprinkled with cinnamon; roasted Brussels sprouts with cranberries and almonds; and, grilled red potatoes with fresh herbs.
ALL THE TASTE WITH NUTRITIONAL BENEFITS
I Can’t Believe It’s Not Butter!® Deliciously SimpleTM and Country Crock® Simply Delicious™ are rich and creamy spreads you can feel good about using to add richness and flavor to any meal – whether topping, baking or sautéing. In addition to the delicious taste and countless uses, I Can’t Believe It’s Not Butter!® Deliciously SimpleTM and Country Crock® Simply DeliciousTM have a better nutritional profile than butter – with 70 percent less saturated fat – because they’re made with a blend of vegetable oils.** The new spreads have no artificial preservatives, no partially hydrogenated oils, 0g trans-fat per serving, and are considered an excellent source of omega-3 ALA**.
“Consumers have shifted the way they think about ‘healthier’ eating habits, and that includes choosing products made with simpler ingredients,” said nutrition expert, Bonnie Taub-Dix, RDN, CDN, and author of ‘Read It Before You Eat It.’ “Deliciously Simple and Simply Delicious are made with fewer ingredients and have less saturated fat than butter, which makes them a delicious, great-tasting option for use in the kitchen every day.”
UPDATED PRODUCT PACKAGING
In addition to the new recipe, consumers will find I Can’t Believe It’s Not Butter!® Deliciously SimpleTM and Country Crock® Simply Delicious™ spreads in new, rectangular containers that easily fit in the refrigerator and feature images of some of the simple ingredients used to make the new products.
ABOUT UNILEVER SPREADS
I Can’t Believe It’s Not Butter!® Deliciously SimpleTM and Country Crock® Simply DeliciousTM spreads will join the company’s existing spreads portfolio, including: I Can’t Believe It’s Not Butter!®, Country Crock,® Brummel & Brown,® Promise® and Imperial.® I Can’t Believe It’s Not Butter!® Deliciously SimpleTM is available in a 12-ounce tub for a suggested retail of $3.19. Country Crock® Simply DeliciousTM is also available in a 12-ounce tub, for a suggested retail price of $2.39.
For more information, including recipes, cooking tips and nutrition, visit www.countrycrock.com(Link opens in a new window) and www.icantbelieveitsnotbutter.com(Link opens in a new window).
People can also engage with the brands on social media via:
*One serving (1 Tbsp.) of I Can’t Believe It’s Not Butter!® Deliciously SimpleTM contacts 100 calories, 11g total fat, 2g saturated fat. One serving (1 Tbsp.) of Country Crock® Simply DeliciousTM contacts 100 calories, 11g total fat, 2g saturated fat. One serving (1 Tbsp.) of butter contains 100 calories, 11g total fat, 7g saturated fat (www.nal.usda.gov/fnic/foodcomp(Link opens in a new window)).
**A blend of canola oils. Contains 900mg of Omega-3 ALA per serving, which is 56% of the 1.6g daily value for ALA.
ABOUT FOOD NETWORK NEW YORK CITY WINE & FOOD FESTIVAL
The Food Network New York City Wine & Food Festival brings together the world’s greatest chefs, winemakers, spirits producers and personalities to educate palates and entertain attendees in high style. To date, the Festival has raised more than $6 million for the hunger-relief organizations Food Bank For New York City and Share Our Strength's No Kid Hungry campaign.
ABOUT UNILEVER UNITED STATES, INC.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in seven out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, MAGNUM, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/(Link opens in a new window). Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com(Link opens in a new window).
For more information or product images, please contact
GolinHarris on behalf of Unilever