NEW YORK (February 24, 2014) - CLEAR SCALP & HAIR™ has partnered with NBC’s "The Voice" for season six of the Emmy award winning singing competition show as the official hair care sponsor of the show.
The multiplatform partnership will include custom content featuring personal stories of past "Voice" artists to celebrate resilience together with CLEAR SCALP & HAIR™. Additionally, as part of the initiative, CLEAR SCALP & HAIR™ will join NBC’s "The Voice," as the official title sponsor of "The Voice Live Tour" to launch summer 2014 across the U.S. Viewers also will have the ability to directly engage with the tour and an artist from "The Voice" to participate via social media platforms. "The Voice" premieres tonight on NBC at 8/7c. "The Voice Live Tour" will be produced by Talpa Media USA.
The multiplatform partnership will bring to life America’s inner and outer resilience, while engaging with the show’s thousands of fans in real-time. Tonight’s premiere will kick off the first piece of custom, co-branded content starring past artists of "The Voice" to spotlight how season 5 winner Tessanne Chin and fan favorites Will Champlin (season 5), Jacquie Lee (season 5) and Dia Frampton (season 1) build their inner strength and resilience to put on their best performance each time they take the stage. The partnership also extends online with an extensive digital and social media activation planned to engage fans across NBC.com as well as social media platforms including Twitter, Instagram and Facebook. The partnership also will feature exclusive digital content on the co-branded digital hub.
As the official title sponsor of the “Live Tour,” CLEAR SCALP & HAIR™ will bring the message of resilience across the U.S., and provide fans with exclusive behind-the-scenes access and content from the road.
"CLEAR SCALP & HAIR™ is all about nourishing the scalp. For beautiful, resilient hair from the foundation. There’s no better platform for our message than ‘The Voice,’ which is all about resilient artists attempting to break through in music,” said Jennifer Healy, Senior Marketing Director for U.S. Haircare, Unilever. “With ‘The Voice’ having a massive footprint on TV and in social media, CLEAR SCALP & HAIR™ will be able to interact more deeply with fans and attract new users all around our resilience, scalp, and beautiful hair story."
The relationship between CLEAR SCALP & HAIR™ and “The Voice” is rooted in resilience. CLEAR SCALP & HAIR™ promises resilient, beautiful hair with its range of haircare products that deeply nourish the scalp and give women 10x more resilient hair1. Resilient hair can bounce back from all of the challenges it undergoes on a daily basis and still emerge beautiful. Similarly, artists on “The Voice” demonstrate what it means to be resilient every time they take the stage by persevering through challenges big and small to put on their best performances for America.
“Together with CLEAR SCALP & HAIR™, we are engaging fans of 'The Voice' across multiple platforms and implementing innovative ways to involve our audience regardless of the setting or screen. This partnership demonstrates how NBC and our clients can successfully develop multiple access points for consumers to interact with their favorite content and brands. It's a great example of why advertisers are choosing to do business across the NBCUniversal portfolio," said Dan Lovinger, Executive Vice President, Entertainment Advertising Sales Group, NBCUniversal.
Timed with the brand's debut as the official hair care sponsor of NBC's "The Voice" for season six, CLEAR SCALP & HAIR™ launched its new advertising campaign today surrounding its message of resilience, featuring international supermodel and CLEAR SCALP & HAIR™ global brand ambassador Miranda Kerr. The ad spot reveals how Kerr works on her core to make her stronger, similar to her beauty regimen where she uses CLEAR SCALP & HAIR™ nourishing hair care products to achieve strong, resilient hair.
Blockbuster reality series "The Voice" invites the strongest vocalists across the country to compete in this unique competition series featuring celebrity musicians Adam Levine, Blake Shelton, Shakira and Usher as the vocalists' coaches. The show's innovative format features four stages of competition: blind auditions, battle rounds, knockouts and live performances. "The Voice" is a presentation of Mark Burnett's One Three Inc. and Talpa Media USA Inc. in association with Warner Horizon Television, and was created by John de Mol, who executive produces along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger. "The Voice" airs Mondays and Tuesdays at 8/7c on NBC.
"Every element of the partnership was carefully designed to deliver a compelling experience to reach passionate fans of this massively popular program across all touch points," said Christine Lamson, Managing Director of Strategy, Mindshare. "The magic of a partnership this size only happens when the brand agency, Mindshare Strategy & Investment, partner agencies and NBC are crafting the pieces together."
About the CLEAR SCALP & HAIR™ Collection
Formulated with a breakthrough technology, and infused with Nutrium 10™, a rich blend of vitamins and nutrients, CLEAR SCALP & HAIR™ deeply nourishes the scalp and gives women 10x more resilient hair . Fronted by international supermodel Miranda Kerr, CLEAR SCALP & HAIR™ products are available in six customized ranges to address various hair and scalp needs for women, including: NEW Intense Hydration, which includes a nourishing shampoo, conditioner and treatment mask infused with cactus extract, Total Care, Damage & Color Repair, Volumizing Root Boost, Strong Lengths and Frizz Control. The line also includes an anti-dandruff shampoo, Complete Care. The beauty expert approved products are available at mass retailers, select drugstores and supermarkets nationwide.
For more information
Visit www.Facebook/clearhaircare(Link opens in a new window) and follow us on Twitter(Link opens in a new window) @Clearhair and on Instagram @Clearhaircare(Link opens in a new window) #strongandclear
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/(Link opens in a new window).
Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca(Link opens in a new window).
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About Talpa Media USA
Talpa Media Group, based in Holland, is the holding firm that incorporates John de Mol's media activities and serves as a development, production, and distribution company for formats developed for television and new media platforms. Talpa Content is the creative development unit for television and new media formats. Genres include unscripted/reality, entertainment, infotainment, factual, game shows, fiction, comedy, and feature films. Talpa International is dedicated to the worldwide licensing of Talpa’s formats and finished series. Talpa Connect operates as the group’s digital, social and multimedia unit. Talpa has its own music division—Talpa Music and Global Management and Talent Agency. In Holland, Talpa Media Group is shareholder in broadcast group SBS, which has three Networks, and owns Dutch radio stations 538, 10 Gold and Slam FM. Talpa has it's own production divisions in US, UK, Italy, Finland and Scandinavia. In France, Australia, New Zealand, Germany, Northern Africa and the Middle East, Talpa has 50-50 joint ventures with local production companies. In Russia Talpa is 50% owner of leading Russian production company MIR Reality. Talpa Media USA, the division of Talpa Media Group in North America, is based in Los Angeles and serves as producers of NBC shows “The Voice” and "The Winner Is", Telemundo's "La Voz Kids" and the recently announced upcoming FOX series “Utopia.” Talpa Media USA is also producing “The Voice Live Tour” which will kick off Summer 2014. For more information, visit www.talpa.tv(Link opens in a new window).
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1Resilience is defined by breakage when combing. When using CLEAR shampoo and conditioner vs. non-conditioning shampoo