"Vitality" Exhibit Booth

Englewood Cliffs, N.J. -- As part of its corporate Vitality mission to help people feel good, look good and get more out of life, Unilever United States will for the first time have a company-branded booth and exhibit at the American Dietetic Association Food and Nutrition Conference and Expo 2005 (ADA FNCE), October 23 – 25, 2005 in St. Louis, MO. At the booth leading Unilever food brands including Slim-Fast^®, Lipton^®, Promise^® and Hellmann's^® will challenge visitors to play a "Food for Thought," interactive educational game. In addition, materials and information about Unilever’s commitment to health and vitality will also be available.

"As part of our overall vitality mission, we want to empower consumers to enjoy food, enjoy health and enjoy life," said Doug Balentine, Ph.D., Director Nutrition Sciences, Unilever Health Institute. "Through our nutritional enhancement program, we’ve been strengthening the vitality benefits of our food brands; recent examples include Hellmann's^® Canola Mayonnaise, Promise^® with Heart Health Essentials^™, Lipton^® teas with natural flavonoid antioxidants, and Slim·Fast^® Optima^™ Meals On-The-Go that help control hunger." Balentine added, "We are excited to showcase some of these great innovations and marketing campaigns here at the ADA."

The Unilever booth will be located at Booth 819 for the length of the conference. Visitors to the Unilever booth will also have a chance to actively engage with the brands and receive special gifts. The booth will feature several electronic kiosks with an interactive game entitled "Food for Thought," in which participants can play to win premiums from the Unilever brands. Several brands are also sponsoring extra-curricular activities designed to arm ADA FNCE attendees with helpful information and tools on the latest developments in food nutrition and health. A summary of the participating brands and their activities follows:

Hellmann's^®

Hellmann's^® Real Mayonnaise provides healthy fats that are beneficial to overall health and well being. This year, Hellmann's^® launched Hellmann's^® Canola Mayonnaise, the first national mayonnaise brand to use canola oil. The product contains omega 3 and monounsaturated fats, which have been linked to heart health maintenance, when used as part of a balanced diet low in saturated fat and cholesterol and when substituted for other foods high in saturated fat while not increasing caloric intake. In conjunction with Promise^® (see below), Hellmann's^® is sponsoring an in-booth appearance by Dana Jacobi, author of the cookbook 12 Best Foods. Jacobi will do a free book signing on October 23 (12:00 p.m. - 1:00 p.m.) and October 24 (11:30 a.m. – 12:30 p.m.)

Promise^® 

Promise, a trans-fat free buttery spread, contains a unique blend of Heart Health Essentials^™ and nutrients to help maintain a healthy heart when substituted for butter or margarine as part of a diet low in saturated fat, trans-fat and cholesterol. Its unique blend of Heart Health Essentialsä contains omega-3 and omega-6 fat essential fats, B-vitamins, vitamin E, no trans fat, no cholesterol and no hydrogenated oil. In addition to her book signing (see above), Dana Jacobi will also lead several Promise^®-sponsored events out-of-booth, including a presentation to the Food and Culinary Practice dietary practice group entitled "Cooking with Heart," on October 23 (7:30 a.m.), and a culinary demonstration with tips and instruction on heart healthy cooking open to all ADA FNCE attendees on October 24 (9:45 a.m.).

Lipton^®

Lipton^® teas, made from real tea leaves, feature the AOX^™ Seal, a proprietary mark that indicates a substantial level of antioxidants. Certified by the Unilever Health Institute North America, the AOX^™  Seal is unique to Lipton^® products and can be found on many green and black tea, including tea bags, Green Tea iced tea mix, new Lipton^® To Go and most ready-to-drink bottled iced teas. Lipton will present new findings on tea and flavonoid antioxidants in the U.S. diet on October 23 (7:30 a.m.) at the Nutrition in Complementary Care dietetic practice group meeting. Lipton^® will also sponsor the Sports Cardiovascular and Wellness Nutritionists dietetic practice group’s annual networking reception on October 23 (5:30 p.m.). Additionally, Lipton^® will sponsor free yoga-lateas classes, a hybrid of yoga and Pilates, with classes daily at 6:00 a.m. and 5:30 p.m. on all days of the conference. 

Slim·Fast^®

For over 25 years, Slim·Fast^® has helped people succeed at losing weight—and keeping it off. As the best researched diet in America, more than 30 published clinical studies have proven that following the Slim-Fast^® plan is not only an effective way to lose weight but also to keep it off for the long term. The Slim·Fast^® Optima^™ Diet, including products that area a good source of dietary fiber and protein, provides balanced nutrition with simple and flexible meal plans that combine favorite foods with great-tasting, convenient Meals On-The-Go to help control hunger so consumers stay satisfied and stick with their diet. 

Nutrition enhancement programme

Unilever's Nutrition Enhancement Programme aims to enhance the nutritional quality of our products and continue to responsibly communicate about their dietary role and benefits. The global implementation of the Nutrition Enhancement Programme for Unilever’s food and beverage portfolio is an example of the Unilever Vitality Mission in action.

About Unilever

Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim·Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico – generating approximately $10 billion in sales in 2004.