What's the truth about beauty?
Dove recently set out across 10 countries and interviewed 3 000 women to find out. Our findings? Only 2% of these women describe themselves as 'beautiful'. Additionally, 3 minutes spent looking at a fashion magazine caused 75% of women to feel depressed, guilty and shameful and 80% of women say these images of 'perfect' beauty lower their self-esteem and makes them feel insecure and depressed.
For too long, beauty has been defined by these narrow, stifling stereotypes. Women have told us it's time to change all that. Dove agrees. We believe real beauty comes in many shapes, sizes and ages. That is why Dove has launched the Campaign for Real Beauty.
Challenging the status quo
Dove's global Campaign for Real Beauty aims to change the status quo and offer in its place a broader, healthier, more democratic view of beauty. A view of beauty that all women can own and enjoy everyday. Through an aggressive multi-media, multi-year initiative, Dove will ask women to challenge current beauty stereotypes, inspire them to take great care of themselves and empower them to pass on these exciting messages to others. In the end, our goal is to involve millions of women as we make beauty real again.
At the heart of this effort is Dove's commitment to improving the self-esteem of women through the Dove Self-Esteem Fund. Through Unilever's on-going relationship with the Girl Scouts of the USA, Dove donates to Uniquely ME! - a national program is designed to foster positive self-esteem among young girls.
Millions have already joined the debate and cast their vote at campaignforrealbeauty.com. If you haven't already, cast your vote today! Since its American launch in 2004, the feedback from women has been overwhelmingly positive. You can also experience the Campaign this spring as Dove goes on the road with The Campaign for Real Beauty Tour. This groundbreaking tour will challenge your traditional views of beauty as you will be asked to take a look our international photography exhibit, to take a stand and share your thoughts and opinions on Real Beauty, and to take action to celebrate your own unique beauty and learn how to take great care of yourself with Dove.
Together we can make beauty real again.
