I Can't Believe It's Not Butter!

Commitment to quality - for 26 years

I Can’t Believe It’s Not Butter! provides you with outrageously great taste without the cholesterol and with less fat and calories than butter. With I Can’t Believe It’s Not Butter! you get the best of both worlds: the rich butter taste you love and the health benefits of margarine/spread products.

I Can’t Believe It’s Not Butter! is made with sweet cream buttermilk for a great butter taste that’s naturally cholesterol free. The premium taste and quality of I Can’t Believe It’s Not Butter! has been ensured through our high standards and rigorous manufacturing processes. It’s a level of quality you’ll notice in every savory bite. 

I Can’t Believe It’s Not Butter! recognizes that there has been an increase in concern over the potential negative health effects of trans fat. All I Can’t Believe It’s Not Butter! soft products contain no trans fat per serving. Since nutrition labels can sometimes be confusing, we made it easier. Simply look for the No Trans Fat symbol on all your favorite I Can’t Believe It’s Not Butter! soft products.