Skippy

Commitment to quality – for 75 years

Skippy has been making great-tasting peanut butter for nearly 75 years. We are dedicated to providing products that taste great and are fun to eat. Our commitment to quality has made us the second leading peanut butter brand in the US.

We continue to provide consumers with high quality peanut butter that is convenient and tasty – for example, Skippy Squeez’It, Skippy Squeeze Stix and Skippy Snack Bars. In 2005, the brand will introduce several "better-for-you" products with Skippy Trail Mix Bars and Skippy Natural Peanut Butter Spread.                        

Our success is simple, we love our products and draw on the following sources of strength: 

» P-nutty Pleasure - Delicious peanut butter taste; full-bodied, fresh roasted multi-sensory delivery…it’s the  p-nuttiest experience! Contains PB or peanuts; is not ‘nut free’ or made solely from other nuts 

» Nut-tritional Goodness - Real "feel good" food; 100% full serving of health & taste (protein, vitamins); is not hard health, science lecture, or candy/empty calories 

» Pure Un’adult’erated Nutty Fun - Pure Unadulterated Fun: Happy, spontaneous, contagious, shareable finger-licking fun; interactive & uninhibited; fun enjoyed by all; is not destructive, childish, silly or in bad taste 

» Freedom - Unleashes your ‘inner-nuttiness’ well beyond the sandwich; easy to enjoy anytime-anywhere; not inhibited by ‘food rules’, not about mayhem or for kids only.

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