Commitment to quality – for 135 years
By 1870, Vaseline was helping people achieve healthy skin. Still, 135 years later, Vaseline helps keep skin amazing.
Your skin is amazing! All 800 million cells of it. It's your waterproof barrier. It's a defense against disease. It's how you sense and adjust to your surroundings. It's constantly growing and replacing itself. And when you're hurt, it heals itself. It's easy to take skin and all of its properties for granted, but Vaseline never has. For over 135 years, Vaseline has marveled at skin and developed products to help keep it amazing. Those products include Vaseline Lotions, Vaseline Lip Therapy, and Lever 2000 with Vaseline lotion ingredients.
History – respecting skin since 1870
In the 1860's, Robert Augustus Chesebrough, a chemist from New York, discovered Petroleum Jelly. In 1870, this product was branded as Vaseline Petroleum Jelly.
By 1875, Americans were buying Vaseline Petroleum Jelly at the rate of a jar a minute. Today, Vaseline Petroleum Jelly is a staple in medicine cabinets across the country.
In 1969, Vaseline scientists realized they could leverage modern technology to deliver the superior moisturization of Vaseline Petroleum Jelly in a light, non-greasy moisturizing lotion. Today, Vaseline is the #1 hand and body lotion brand in the US.
Just like Robert Chesebrough, the Vaseline brand is motivated by a passion and curiosity for skin. Skin is a complex and miraculous creation of nature. Our skin is amazing:
It is a major sensory organ with 32,500 sensory cells and 32 feet of nerves per square foot.
It protects us from adverse climate and infection.
It is our heating and cooling system that regulates our body temperature.
It is soft and flexible to allow movement but tough enough to prevent breaking or tearing.
It is waterproof but can emit water.
Regardless, most of us take our skin for granted. If we were to respect our skin more, we would surely treat it better. When we put products on our skin, we would ensure that we chose a brand that is obsessed with keeping skin amazing. We would look to a brand like Vaseline that has been curious and passionate about skin for over 135 years.
Products
Vaseline's Latest Innovations:
- Vaseline Intensive Rescue Range: Dry skin can fight back. New Vaseline Intensive Rescue is a range of products specifically designed with different dry skin needs in mind. The range, which includes lotion, balm, foot and hand cream, goes beyond instant relief and provides long-lasting moisture.
- Vaseline Cocoa Butter: Vaseline Cocoa Butter lotion penetrates deeply to ignite skin's natural glow from the source. It smoothes away roughness and the appearance of dark spots, helping skin maintain an even tone and a healthy glow.
Vaseline Products:
- Vaseline Lotions
- Vaseline Petroleum Jelly
- Vaseline Lip Therapy
- Lever 2000 Bar Soap with Vaseline Ingredients
- Lever 2000 Body Wash with Vaseline Ingredients
