Englewood Cliffs, N.J. -- Bertolli will add to its successful line of frozen dinners by offering consumers even more restaurant-inspired meals.
The new varieties will hit store shelves in January and will include:
- Chicken alla Vodka & Farfalle with asaparagus in a creamy tomato vodka sauce.
- Spicy Shrimp Fra Diavolo & Penne with tri-colored peppers in a spicy tomato sauce.
- Meatballs Pomodoro & Penne with peppers and onions in a tomato basil sauce.
- Chicken Florentine & Farfalle with spinach in a parmesan cheese sauce.
"We've had tremendous success in our first year of national launch becoming a leader in the multi-serve frozen dinner segment and receiving the 2005 Retailer Choice award for the best new Entrée/Meal Solution at the 2005 FMI Show," notes Brian Manning, Unilever Senior Director, Bertolli Frozen. "We are excited to extend our line of frozen dinners and to reach more consumers through a multi-million dollar marketing campaign that will include television and print advertising, sampling events and promotions."
Bertolli Frozen Dinners are restaurant quality, authentic Italian dinners that go straight from the freezer to your table in just 10 minutes. These innovative, premium dinners look, smell and taste freshly prepared with flavorful sauces, crisp vegetables and pasta that cooks up al dente every time. "Even if you think you can’t cook or don’t have the time, Bertolli Frozen Dinners’ one-step skillet preparation allow you to easily prepare restaurant-quality food at home without cracking a cookbook,” notes Bertolli Chef Michael Christensen. "They're so good, I enjoy them with a glass of wine!"
Bertolli Frozen Dinners are a complete meal for two and will now be available in 11 varieties: Shrimp Scampi & Linguine, Grilled Chicken Alfredo & Portobello, Chicken Alla Vodka & Farfalle, Shrimp, Asparagus & Penne, Chicken Parmigiana & Penne, Spicy Shrimp Fra Diavolo & Penne, Meatballs Pomodoro & Penne, Italian Sausage & Rigatoni, Roasted Chicken & Linguini, Spinach & Ricotta Cheese Ravioli, Chicken Florentine & Farfalle.
About Bertolli
For over 135 years, Bertolli has been at the heart of Italian Cooking and Eating with the world’s favorite extra virgin olive oil, delicious pasta sauces and now Bertolli Frozen Dinners. At the heart of Bertolli is its commitment to quality, dedication to leveraging the natural goodness of ingredients and a tradition of providing outstanding and flavorful food. For more information on Bertolli and delicious recipes and tips on how to experience Bertolli at home, visit the Bertolli website.
About Unilever
Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15 000 people in 74 office and manufacturing sites in 24 states and Puerto Rico – generating approximately $11 billion in sales. For more information visit the Unilever USA website.
