Our approach

Unilever’s Vision is to double the size of our business while reducing our overall environmental impact.  We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

Building a sustainable business

Unilever products touch the lives of over 2 billion people every day.  Unsurprisingly, therefore, the social and environmental impacts that we have on the world around us, come largely from our brands.  We are increasingly embedding sustainability thinking into the day-to-day-activities of our brand management and R&D teams.   We do this through a simple planning tool called Brand Imprint  which helps us to consider the social, economic and environmental impacts that our brands have in the countries where they are sold.  This has resulted in important commitments and inspired new ideas for addressing social and environmental issues.

The experience we gained through the Brand Imprint process helped us develop the next stage of our approach, the Vitality Framework.   This framework defines our mission across our brands and business by ‘delivering more personal vitality, more social value and less environmental impact.’

Our quest to run our business in a sustainable way fuels our innovation pipeline, delivers cost savings and helps us ‘win’ with our customers who have sustainability programs of their own.  Above all, it is winning the hearts and wallets of a growing number of consumers who want to be reassured that companies from whom they are buying their products are sourcing, manufacturing and marketing to them in a responsible and ethical fashion.

Here on our U.S. company site, you will find information on our specific activities across the country – one of our largest consumer markets and home to many of our leading global brands.

We believe that business can be a positive force for good in the world and that our commitment to sustainability is in the interest of all of our stakeholders – our investors, our consumers and customers, our employees and the communities where we operate.  Simply put, we believe in ‘Doing Well by Doing Good.’