Healthy Lifestyle Consumer Campaigns

Brand communications can be a powerful force for behavior change.  Through it, we have the opportunity to promote healthy lifestyles among millions of consumers.  Our U.S. brands have supported a variety of campaigns from ingredient education to healthy lifestyle ideas for consumers, including:

•  Ragú® 'Feed our Kids Well' campaign recognizes that it's not always easy to find a meal that you can feel good about making and the whole family enjoys. With all natural Ragú®, your kids get more than a full serving of veggies tucked into every half cup of sauce they'll actually love to eat.

• Slim-Fast® Weight Loss Resource Center offers vitality 24/7 with FREE weight-loss tips and advice from Registered Dietitians, meal planning tools, weight-loss calculators and more. Visit slim-fast.com and start losing weight now!

• I Can’t Believe It’s Not Butter!® Buttertons TV campaign has been running since Q1 2008 to educate consumers on the fact that soft margarine spreads like I Can't Believe It's Not Butter!® contain significantly less saturated fat than butter, no cholesterol, and high levels of Omega 3-ALA in each serving. They are truly the smarter alternative to butter.

• Making Life Better campaign and website designed to help busy consumers free up their time and enable them to do the things they really want to do to look good, feel good and get more out of life, including makinglifebetter.com featuring family-friendly recipes, beauty tips, fitness and nutritional news and expert advice, as well as product news and special offers.