31%† of our portfolio by volume met the criteria for highest nutritional standards in 2013
We will continually work to improve the taste and nutritional quality of all our products. The majority of our products meet, or are better than, benchmarks based on national nutritional recommendations. Our commitment goes further: by 2020, we will double the proportion of our portfolio that meets the highest nutritional standards, based on globally recognized dietary guidelines. This will help hundreds of millions of people to achieve a healthier diet.
In 2013 31%† of our portfolio by volume met the highest nutritional standards, based on globally recognized dietary guidelines.*
- achieved: 1
- on-plan: 7
- off-plan: 0
%of target achieved: 2
Our aim is to make great-tasting food which makes a positive contribution to a healthy diet. The majority of our portfolio already meets benchmarks based on national nutritional recommendations. We have a long-standing program of improving the nutritional quality of our products. In 2013, we decided to move from generic to product-specific nutrient standards, to give a much sharper focus on the nutrients that matter most for a particular product. The standards continue to be based on globally recognized dietary guidelines.
In reviewing these standards, we also made adjustments to the nutrient levels for certain products in order for them to be classified as highest nutrition standards. For instance, we amended the standards for saturated fat in spreads and sugar in ready-to-drink tea. These changes reflect more realistic nutrient levels for our products, and will help our R&D teams to drive change across more products, and ultimately make a bigger impact on people’s diets. We have consulted independent nutritional experts in making these changes.
There is a lot of reformulation underway in all our product categories. This does not always get reflected in the annual performance figure (31% above) because many products do not meet our stringent standards until several rounds of reformulation have been carried out to reduce levels of salt, sugar and fat.
Making the changes too quickly in one go would mean people would switch to other higher salt, fat and sugar products. This would be counterproductive for our business and from a public health perspective.
We have made significant progress against our individual targets on salt, sugar and fat. Already 86% of our children’s ice creams contain fewer than 110 kilocalories. We have reduced sugar in ready-to-drink teas by 11% since 2010. So we are on track towards our long-term 2020 goal.