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Every Dove teaches girls self-esteem

Forget flawless. Welcome real life. We represent beauty as it is, wonderfully individual. This means no digitally manipulated or photoshopped imagery. Every time you choose Dove, you’re supporting the Dove Self-Esteem Project, committed to boosting the confidence of 250 million young people by 2030.

Helping the next generation feel confident in their own skin

We’re constantly surrounded by unrealistic beauty standards. Whether from social media, celebrities or the picture-perfect fashion world, narrow and unrealistic representations of beauty can lead to feelings of low self-esteem and anxiety. The Dove Self-Esteem Project is committed to helping young people reach their full potential and appreciate how awesome they truly are. Developed by academic experts and backed by science, our valuable resources for parents, teachers and youth leaders are designed to help young people boost their self-esteem and body confidence.

We’ve improved the self-esteem of over 69 million young people across 150 countries since 2004

We’re on a global mission to increase body confidence. To share the message with as many young women as possible, we partnered with the World Association of Girl Guides and Girl Scouts (WAGGGS). Since developing the Our Free Being Me programme with the WAGGGS in 2013, we’ve helped 5 million girls in over 125 countries wake up each morning feeling that little bit more confident to take on the world.

In the US we work in partnership with the Boys and Girls Clubs of America to deliver self-esteem workshops to youth nationwide, reaching those communities who need it most.

Helping the next generation reach their full potential.

Woman surrounded by bath bobbles

By 2030, the Dove Self-Esteem Project will boost the self-esteem of over 250 million young people

Every time you choose Dove, you’re supporting our work to improve the self-esteem of millions of young people around the world. In 2020 alone we reached 7 million young people globally. It’s incredible to acknowledge that more than 3 million parents and mentors have used our content, with over 600,000 teachers delivering a Dove self-esteem workshop. But we can, and are committed, to doing so much more.

We’re on a journey together, summed up beautifully in Dove’s Real Beauty Pledge.

Every Day U Does Good. Unilever