Did you know 43% of food waste happens in people’s homes?* It’s true, our busy lives often cause us to see “nothing” in a fridge full of food. Our magical ingredient can help transform all that “nothing” into a delicious something. Join our mission to #MakeTasteNotWaste and make the most of your food with our easy tips and tricks.
Our ambition is two-fold; to raise awareness of the issue of household food waste and provide practical, effective solutions that help people reduce the amount of edible food they throw away. Our goal is to help educate and elevate awareness as part of our commitment to inspiring more than 100 million people around the world to be more resourceful with their food, and waste less food each year.