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Discover the dove® difference.

Dove is committed to helping all women realize their personal beauty potential by creating products that deliver real care. Dove believes that beauty should be for everyone, because when you look and feel your best, you feel better about yourself.

Our products: a commitment to quality for more than 50 years

Now the world's top cleansing brand, Dove has been at the forefront of research and breakthrough technologies since the brand’s inception. It all started with the launch of the Dove Beauty Bar in 1957, which revolutionized the way women cared for their skin by providing the first alternative to soap that was less drying to skin. This promise remains at the heart of our brand and has launched a number of other products, supported by the industry's longest-running medical program.

In addition to Dove Beauty Bars, Dove makes nourishing body wash, deodorant, body mist, shampoo, conditioner and styling aids all designed to help women take great care of themselves. Beginning in 2010 Dove launched Dove Men+Care of Face and Body Wash, Bars, an Active Shower Tool, and Antiperspirants and Deodorants designed to help him be comfortable in his own skin.

Dove can be found in nearly half of all homes in the US.

Our mission

Dove® is rooted in listening to women. The Campaign for Real Beauty was launched in 2004 after a major global study – The Real Truth About Beauty - revealed that only 2% of women around the world would describe themselves as beautiful. This sparked a global conversation about the need for a wider definition of beauty.

New Dove global research reveals that beauty anxiety persists among women and girls. Most women are unable to recognize their own beauty , which can greatly impact their self-esteem and confidence. Only 4% of women around the world currently consider themselves beautiful. Further, when girls feel bad about their looks more than 70% (age 15 to 17) avoid normal daily activities such as attending school, going to the doctor, or even giving their opinion.

In response, Dove evolved the campaign and launched the Dove Movement for Self-Esteem in 2010, inviting all women to join us in creating a world where beauty is a source of confidence, not anxiety. Together with experts and key partners (in the U.S., Dove supports the work of the Girl Scouts of the U.S.A., Girls, Inc., and Boys & Girls Clubs of America) Dove has created self-esteem building educational programs and activities that encourage, inspire and motivate girls around the world to reach their full potential.

We have reached more than 9 million girls so far with this programming and set a global goal of reaching 15 million girls by 2015. Together, our efforts have moved the needle in a positive direction. But there is more to be done.

You can help.

  • Your purchase helps build self esteem. Find out more at
  • Join the Dove Movement for Self-Esteem at
  • Join the conversation on Facebook.
  • Build a girls' self esteem with The Dove Self-Esteem Toolkit. Download free and easy tools, tips and resources for moms and mentors at

[1] Dove Research: The Real Truth About Beauty 2004

[2] Dove Research: The Real Truth About Beauty: Revisited (2010)

[3] Dove Research: Rebuilding the Foundation of Beauty Beliefs (60% globally)

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