Simple logo


Meet Simple- The UK’s #1 facial skincare range*, perfect even for sensitive skin.

Perfect even for sensitive skin.

Simple is a NEW line of products that gently yet effectively addresses the needs of the 58% of women with sensitive skin**. Simple has no dyes, artificial perfumes or harsh irritants that can upset your skin, just our purest possible skin-loving ingredients with added vitamins, for natural healthy-looking skin.

What makes Simple experts in sensitive skin?

The Simple brand was born in the UK in 1960 and was the first to create a cleansing product with no perfume and no color. This unique positioning was designed to care for even the most sensitive skin, as these ingredients are common causes of skin irritation. Simple has helped generations of women look and feel beautiful. Today, the Simple brand is the UK's #1 facial skincare range*.

Is your skin sensitive?

Your skin is a complex organ and the largest on your whole body! The way it looks and feels isn't just affected by genetics and your skincare routine, but also by the way you live your life. If you suffer from sensitive skin, you know it gets irritated easily. It may react to ingredients found in some skincare products, to stress or even your environment. Recognizing what is likely to irritate your skin is the most important thing you can do to prevent the reactions that characterize sensitive skin – so make sure that you use products that are gentle on your skin.

Learn more about Simle's full range of products:

All products in the Simple range are hypoallergenic, non-comedogenic and pH balanced.


Simple cleansers are the perfect way to prepare your skin for moisturization. Our range of cleansers includes added vitamins and they keep your skin thoroughly cleansed and nourished no matter your skin type. Simple says a facial cleanser is a vital part of your daily skincare regimen to help get rid of impurities. You should aim to cleanse your face at least twice a day to remove grime and dirt that can clog pores and cause irritation. After using a facial cleanser, remember to use a gentle toner such as our Simple Soothing Facial Toner to remove the last traces of make-up and dirt.


Simple Cleansing Facial wipes are the best selling facial skincare product in the UK*. They are perfect for cleansing your sensitive skin. With built-in skin loving ingredients and added vitamins, our wipes effectively cleanse your face, yet are still gentle on your skin. Perfect for travelling or for your gym bag when you need a quick cleanse, Simple wipes are an efficient way to remove all make-up, leaving skin clean and fresh.


If you want healthier looking skin, you need the right moisturizer. Simple moisturizers all have Pro-Vitamin B5 which is known to help restore, soften and smooth your skin. Simple Hydrating Light Moisturizer is an everyday moisturizer, which is easily absorbed and acts as a great base for make-up. Used morning and night, it will help keep your skin hydrated. If you have drier skin, you might want to try Simple Replenishing Rich Moisturizer. This non-greasy moisturizer will help give you all-day moisturization and smoother, supple skin. If you’re heading outside, protect your face with a moisturizer containing an SPF, such as our Simple Vital Vitamin Day Cream SPF 15. To restore and replenish skin overnight, try our Simple Vital Vitamin Night Cream.

The skin around the eyes is extremely delicate, so naturally it needs to be treated with the best care. Our products are formulated with skin loving ingredients and added vitamins to gently take care of your beautiful eyes. There are several tips you can follow to help reduce puffy eyes morning and night. Don't forget to always remove your eye make-up at night-time, and use a specific eye cream formulated for puffy eyes, such as Simple Soothing Eye Balm. In the morning, wake tired eyes with the Simple Revitalizing Eye Roll-On.

* SymphonyIRI non medicated facial skincare (units) 52 w/e 3rd Dec, 2011

**Lieberman Research Worldwide, December 2010

Back to top