Healthy skin, everyday.
By 1870, the Vaseline® brand was helping people achieve healthy skin. Still, over 140 years later, the Vaseline® brand helps keep skin amazing.
Your skin is amazing! All 800 million cells of it. It's your waterproof barrier. It's a defense against disease. It's how you sense and adjust to your surroundings. It's constantly growing and replacing itself. And when you're hurt, it heals itself. It's easy to take skin and all of its properties for granted, but the Vaseline® brand never has. For over 135 years, the Vaseline® brand has marveled at skin and developed products to help keep it amazing. Those products include Vaseline® Hand and Body Lotions, Vaseline® Lip Therapy, and Vaseline® Petroleum Jelly.
In the 1860's, Robert Augustus Chesebrough, a chemist from New York, discovered Petroleum Jelly. In 1870, this product was branded as Vaseline Petroleum Jelly.
By 1875, Americans were buying Vaseline® Petroleum Jelly at the rate of a jar a minute. Today, Vaseline® Petroleum Jelly is a staple in medicine cabinets across the country.
In 1969, Vaseline® scientists realized they could leverage modern technology to deliver the superior moisturization of Vaseline® Petroleum Jelly in a light, non-greasy moisturizing lotion. Today, Vaseline® is one of the top hand and body lotion brands in the U.S.
Just like Robert Chesebrough, the Vaseline® brand is motivated by a passion and curiosity for skin. Skin is a complex and miraculous creation of nature. Our skin is amazing:
Regardless, most of us take our skin for granted. If we were to respect our skin more, we would surely treat it better. When we put products on our skin, we would ensure that we chose a brand that is obsessed with keeping skin amazing. We would look to a brand like Vaseline that has been curious and passionate about skin for over 135 years.