What our ingredients do

Find out about the different types of ingredients and why we use them.

Browse our ingredient types


Helps to absorb fluids like water or oil


Added to a product to improve one or more important properties

Alkalinity Source

Increases the alkalinity of the product to help in the washing away of dirt.

Anticaking Agent

Helps to prevent the formation of lumps in the product.

Antidandruff Agent

Helps to relieve or control the symptoms of dandruff

Antifoaming Agent

Prevents excessive foam or bubbles forming when a product is used

Antimicrobial Agent

Helps to reduce the amount of bacteria on a surface or body (part)


Helps to prevent reactions promoted by oxygen in the product, which can cause product spoilage.

Antiperspirant Agent

Helps to reduce sweating


Helps control sebum production

Antistatic Agent

Helps to make you hair, skin, clothes, kitchen ware or hard surfaces feel better by reducing static charge


Creates a tighter skin or scalp feeling


Helps materials to bind or stick together


Ingredients from herbs, roots, flowers, fruits, leaves or seeds

Buffering Agent

Maintains the right acidity / alkalinity balance of a product


Reduces water hardness, makes cleaning products more effective

Bulking Agent

Diluant. Dilutes solids or liquids to allow for more accurate dosing


Helps to keep the body surface clean


Colours the product, your hair or skin

Cooling Agent

Provides a cool and fresh sensation

Corrosion Inhibitor

Prevents corrosion of packaging


Changes the taste of a product to prevent ingestion. Typically used in alcohol-containing products.

Deodorant Agent

Helps to reduce or mask unpleasant body odours

Dye Transfer Inhibitor

Prevents colour rinsed out from clothes into wash water being deposited on to your other clothes during the wash


Softens and smooths the skin


Helps two or more liquids, that don't usually combine to form a single solution; often referred to as an 'emulsion'

Emulsion Stabiliser

Prevents a mixture from separating and helping to increase a product's shelf life

Exfoliating Agent

Helps to remove dead skin cells from the surface of your skin

Film Former

Helps provide a smooth, consistent coverage when applied

Fixing Agent

Helps to maintain the hold of your hair style


Improves the taste of oral or lip care products, such as tooth paste or lip balm


Provides a distinctive, pleasant smell

Gel Forming

Gives the consistency of a gel to a liquid

Hair - Shaping/Styling Agent

Helps you to style or straighten your hair

Hair Conditioning Agent

Helps to improve the gloss, sheen and texture of your hair

Hair Dyeing

Colours hair


Helps to retain water in a product, in hair or the top layers of skin


Allows cleaning agents to be uniformly dispersed within a product.

Nail Conditioning

Improves the cosmetic characteristics of the nail


Makes the product appear more opaque or pearly


Helps to give products a shimmery appearance


Makes materials more flexible and resilient


This prolongs the shelf-life of the product, even once it has been opened, protecting it from bacteria, yeasts and moulds


A compressed gas that helps expel product from a can

pH Adjuster

Controls the acidity / alkalinity balance of products

Reducing Agent

Changes the nature of another ingredient by adding hydrogen or removing oxygen.


Helps prevent impurities from water from causing adverse effects on product performance, appearance, or stability.

Skin Conditioning Agent
Helps to make your skin feel soft, smooth and supple.
Skin Protectant

Helps to temporarily protect minor cuts, scrapes, burns or skin irritation

Skin Tone Agent

Helps to reduce dark spots and hyperpigmentation, leaving an even skin tone

Slip Modifier

Helps a product spread more easily


Helps an ingredient in the product dissolve better


Dissolves substances or ingredients


Seeks to achieve an even skin surface by decreasing roughness or irregularities

Spray Modifier

Changes the characteristics of a spray; for example: makes it thicker, thinner or more foam-like

Stabilising Agent

Helps maintain the stability of a product's formulation, appearance and texture


Gives a product form or shape

Sunscreen Agent

Helps prevent sunburn.

An ingredient which helps to clean or remove dirt and oil, creating foam when used with water
Suspending Agent

Helps keep solids separated and evenly dispersed within a product


Makes products taste sweeter


Darkens the skin without exposure to UV or sunlight


Produces a feeling of well-being on skin and hair

UV Absorber

Helps to protect the product formulation from UV rays

Viscosity Controlling Agent
Controls the density or thickness of a product
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