Here's your challenge:
Look across the Unilever portfolio and create an integrated marketing campaign* involving ONE or MORE brands that targets the unlikely low income consumer segment** in a way that is meaningful and goes beyond price.
What you could win:
- Cash prize of $7,000, $5,000, $3,000 awarded per team
- A final round interview for the Unilever's Future Leaders Program or the Unilever Leaders Internship program
- A trip to London where the global competition will be held
- Awesome real-world experience
Even if your're not ready to submit yet, please REGISTER NOW and find out more about the UniGAME. We look forward to reviewing your submissions.
No purchase necessary. Void where prohibited. UniGAME 2015 is sponsored by Conopco, Inc., d/b/a Unilever. Open to college/university juniors and seniors currently enrolled in a Sponsor-selected accredited college or university pursuing an undergraduate degree who reside in the 50 United States & D.C. and Canada (excluding Quebec), 18 or older. Begins 12:00 a.m. ET on October 6, 2014 & ends 11:59 p.m. ET on November 20, 2014 in Canada and 11:59 p.m. ET on December 15, 2014 in the 50 United States & D.C.