New Behaviors. New Routines. Know your Online Shopper

eComm infographic

This segmentation study enhances the understanding of online shoppers, providing insights and ammunition to unlock shopper potential in eCommerce.

The one- pager defines the 5 unique US online shopper segments and highlights the key drivers, barriers, and behaviors associated with each segment of online shoppers.  

Click here (PDF | 837KB) for the infographic and contact your Unilever Representative for more detailed information on this study,