New Behaviors. New Routines. Know your Online Shopper

This segmentation study enhances the understanding of online shoppers, providing insights and ammunition to unlock shopper potential in eCommerce.

The one- pager defines the 5 unique US online shopper segments and highlights the key drivers, barriers, and behaviors associated with each segment of online shoppers.  

Click here (PDF | 837KB) for the infographic and contact your Unilever Representative for more detailed information on this study,