Skip to content
search
  • Coupons
  • Dove
  • Internships
  • Careers
  • Human Resources Graduate Recruitment
  • Annual Report and Accounts
  • Unilever Sustainable Living Plan
  • facebook
  • twitter
  • youtube
  • linkedin
  • instagram
  • Contact us
  • Unilever USA
  • Search
Unilever logo Unilever logoBurger toggle Search
  • About
    OMO production line

    We are a global company selling fast-moving consumer goods. Our purpose is to make sustainable living commonplace.

    Skip to Brands
    About
    • Who we are
    • Innovation
    • Investor Relations
    • Nutrition & Health
    • The Unilever Young Entrepreneurs Awards
    • California Transparency in Supply Chain Act
    • Every Day U Does Good
    • Unilever & WE
  • Our brands
    Two Ben & Jerry ice cream pots

    We make some of the world’s best-known brands – all are on a journey to reducing their environmental footprint and increasing their positive social impact.

    Skip to Sustainable Living
    Brands
    • Foods & Refreshment
    • Personal Care
    • What's in our products
    • SmartLabel
    • Learn about my food: Bioengineered (GMO) foods
  • Sustainable Living
    Woman tending plants

    Our vision is a new way of doing business – one that delivers growth by serving society and the planet.

    Skip to News
    Sustainable Living
    • Supplier Diversity at Unilever North America
  • News
    Scientists working in a lab

    What’s happening at Unilever? Explore our latest news and stories covering innovation, our people, sustainability, marketing and more…

    Skip to Careers
    News
    • Corporate awards
    • Media contacts
  • Careers
    People in hi-viz jackets on a construction site

    We are widely recognised as a preferred employer, both by graduates and experienced professionals – find out why.

    Careers
    • College students and recent graduates
    • Professionals
MOBILE NAV

              1. Home
              2. Unilever’s Industry and Marketplace Articles
              3. The importance of ice cream merchandising for retail sales success
              • Back - All articles
              • Previous article - Shopper Trip Mission
              • Next article - New Behaviors. New Routines. Know your Online Shopper

              The importance of ice cream merchandising

              Share

              • Facebook. Link opens in a new window
              • Twitter. Link opens in a new window
              • LinkedIn. Link opens in a new window
              • Email. Link opens in a new window
              • Print
              Hands holding 3 ice cream cones

              Did you know that 53% of ice cream purchases are not fully planned and 20% are impulse.

              Click here to learn more (PDF | 535KB) about the importance of ice cream merchandising to retail sales success.

              Back to top

              CONNECT WITH US

              We're always looking to connect with those who share an interest in a sustainable future.

              • facebook
              • twitter
              • instagram
              • linkedin

              CONTACT US

              Get in touch with Unilever and specialist teams in our headquarters or find contacts around the world.

              Contact us
              girl with red hair

              This site is governed solely by applicable U.S. laws and governmental regulations. Please see our Privacy Policy. Use of this site constitutes your consent to application of such laws and regulations and to our Privacy Policy. Your use of the information on this site is subject to the terms of our Legal Notice.

              • Unilever USA

              © Unilever 2021

              • Contact us
              • |
              • Legal
              • |
              • Accessibility
              • |
              • Privacy Notice
              • |
              • Sitemap
              • |
              • FAQs
              • |
              • RSS
              • |
              • AdChoices-Do Not Sell
              • |
              • EEO Is the Law PDF | 120KB
              • |
              • EEO Is the Law GINA Supplement PDF | 118KB