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Vaseline - Share the Healing Samer Jaber

Share The Healing With The Vaseline Brand

See how a household staple in your cabinets can mean extraordinary relief for those living in poverty or emergency situations.

You probably have Vaseline® Jelly or lotions tucked away somewhere in your medicine cabinet or bathroom, but likely don’t think about it until you’ve got chapped lips, dry skin or a small cut. Those might seem like minor annoyances, but for people living on the frontlines of crisis and disaster, or affected by extreme poverty, these issues are much more common and painful, adding to a traumatic situation.

With the worsening refugee crises around the globe, particularly in Syria, many think of food, water and shelter, but skin care turns out to be an essential need.

The Vaseline® Healing Project, in partnership with Direct Relief, was created to help heal the skin of 5 million people on the frontlines by 2020.

I didn’t expect that skin health would have such an impact on the daily lives of the refugees.

Vaseline - Share the Healing project doctor
Vaseline - Share the Healing project doctor

Founding The Project

The importance of this issue became clear when two dermatologists visited a refugee camp in Jordan. They found out that skin issues, like dry and cracked feet caused by traveling long distances on hot sand and roads, could keep people from finding jobs to support their children.

Reaching Out Worldwide

In 2015 alone, the Vaseline® brand donated over a million products to Direct Relief’s partner hospitals and clinics around the world, and sponsored medical missions to Kenya, the Philippines and Jordan.

You can check out the healing map to find out where aid is going, and get more information from videos and slideshows that show how The Vaseline® Healing Project is helping people the world over.

Beyond donating Vaseline® products and sending doctors to the frontlines, the project is encouraging consumer to create virtual relief kits for the families in need that can be filled with medical supplies like gauze or latex gloves. The Vaseline® brand will also donate to the project’s mission each time anyone purchases Vaseline® jelly or lotion*.

All Part Of The Plan

Our Unilever Sustainable Living Plan is a guiding principle of our business, and we are proud of how Vaseline® is contributing to our goal of improving health and well-being.

We’re looking forward to making 2016 a great year, and The Vaseline® Healing Project is a perfect example of how we can work together to make a brighter future for those most in need.

*In 2016, for every unit sold, we will donate 2 cents, up to a maximum of 1 million dollars. Excludes lip items.