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Unilever Goes Live with Fragrance Disclosure on SmartLabel™

Unilever Goes Live with Fragrance Disclosure on SmartLabel™

Today, Unilever United States took another significant step in its fragrance transparency initiative.

Englewood Cliffs, NJ
September 7, 2017

The company is now live with fragrance-ingredient lists in SmartLabel™ for numerous products across seven brands— Dove, Axe, Degree, Nexxus, Suave, TRESemmé and Vaseline. Nearly 100 SKUs comprise this first batch of products that will include fragrance information. Unilever US has also added descriptions to each fragrance ingredient to help consumers understand their purpose and benefit.

In a February press release, Unilever US announced an initiative to provide fragrance ingredient information for its home and personal care products on SmartLabel™ down to 0.01% (100 parts per million) of the product’s formula, with the aim of completing updates in SmartLabel™ by the end of 2018.

To see how it works, visit our SmartLabel™ website.

To find the company’s full announcement on this phase of its transparency journey, and to stay abreast of Unilever news, please follow Unilever United States on Medium.