We’ve heard the call from our consumers who want to learn more about Unilever products—and are answering through our leadership in the industry-wide transparency initiative, called SmartLabel™.
SmartLabel™ is an easy-to-use digital tool that allows people to quickly scan and learn more about many products they’d find on shelf. Unilever U.S. is leading the industry with over 1,700 products available through this platform. SmartLabel™ gives consumers easy and instantaneous access to product information beyond what is on the label to help make more informed decisions about the foods they eat and the products they use every day.
In order to make this information available at the touch of a button, Unilever is sponsoring the SmartLabel™ App, owned and operated by the Grocery Manufacturers Association (GMA).
So how does it work?
Simply scan a Unilever product’s barcode with the App’s automatic code reader and you will be instantly taken to that product’s SmartLabel™ page. From there you can find all of the product’s ingredients, any allergen information, claims, certifications, GMO disclosure, health & safety advisories, product instructions, and information on sustainability. Don’t have the product in front of you but you still want to quickly find this information? Just type the product you are looking for into the App’s search function. The App will work on any SmartLabel™ participating product, not just Unilever products
Download the App today for free! It is available for any device with internet connection.
Download from Google Play Store