We are aiming to motivate millions of people to help create a brighter future for children everywhere through a new global initiative called Unilever brightFuture – and you can play a part simply by watching a short film online.
brightFuture, which kicks off on Universal Children’s Day (20 November 2013), is all about making sustainable living desirable and achievable by inspiring people, and in particular parents, to help build a world where everyone lives well and within the natural limits of the planet.
Inspired by children
The initiative is based on international research from Unilever showing that children play a key role in driving sustainable behaviour change in their parents.
Nine out of ten parents say children’s natural optimism inspires them to make the world a better place while seven out of ten say they want to live in a greener way for their children’s future.
By bringing together the social missions of our brands – including Lifebuoy, Dove, Omo, Persil, Surf, Lipton, Magnum and Knorr – we want to help as many people as possible take small sustainable steps which add up to make a big difference to the planet and the lives of people for generations to come.
Watch our film & be part of brightFuture
Unilever commissioned Academy Award winning director Errol Morris to create a film designed to inspire us all to see the future in a more positive and optimistic way.
To mark the launch of brightFuture, we are making a donation to 3 of our Foundation partners – Save the Children, UNICEF and the World Food Programme.
On Universal Children’s Day we will help 2 million children, providing school meals through the World Food Programme, clean, safe drinking water through Save the Children, and improved sanitation and hygiene through UNICEF.
Making sustainable choices
We want to encourage people to adapt their household habits and, over time, choose products with sustainable credentials. Unilever products are used over 2 billion times a day in more than half the households on the planet – so we believe we can help everyone to live well and live sustainably through our brands.
Keith Weed, Unilever Chief Marketing and Communications Officer, says: “We chose the name Sunlight as a tribute to our founder William Lever, whose audacious vision to ‘make cleanliness commonplace’ with Sunlight soap inspired Unilever’s equally ambitious purpose today: to make sustainable living commonplace. Sunlight also reflects the sense of possibility and optimism which characterizes Unilever’s approach.
“Adopting sustainable lifestyles and getting people to use their purchasing power to make consumption choices that are good for them and good for the world are important factors in the drive to reducing social inequality and averting the worst climate change,” he adds.
brightFuture is initially being launched in Indonesia, India, the UK, Brazil and the US and will expand to other countries in 2014.