Why our 2 million followers on LinkedIn are worth celebrating
We want the world to know about our sustainable living goals and attract the talent to make them happen. Our top ranking in the FMCG category on LinkedIn as an in-demand employer to work for can help us achieve that. Here’s how.
Our Unilever company page on the professional social network site, LinkedIn, has just reached 2 million followers. That makes us the first FMCG to reach that milestone.
As a company we are highly engaged on this professional social network – 84,000 plus employees actively use the site to exchange dialogue with like-minded professionals and share content that’s important to them: from colleague stories about their career journey to industry news, thought leadership and what we are doing to meet our sustainable living objectives globally.
More than 60 blogs have been published by our employees on LinkedIn Pulse on topics ranging from leadership, diversity and inclusion to gender parity, agile working, health and wellbeing, and parenthood.
With more than 400 million users in 200 countries, LinkedIn is a powerful platform to share what we do as a company and engage with members who are interested in Unilever, the brands in the Unilever family and the progress we are making in our Unilever Sustainable Living Plan. It also represents a huge opportunity to continue building a diverse, talented workforce.
With 2.3 billion active social media users around the world, we recognize that it is important to engage with members in the digital space. Our CEO Paul Polman is recognized as a LinkedIn influencer and shares his insight on the platform about what’s important to him, the company and our planet.
Key posts have included his thoughts on why sustainable living is no longer simply a ‘nice-to-have’ option and his views like this one: “Our Sustainable Living plan is the blueprint by which we operate. It cuts costs, reduces risk, drives growth and ingrains a sense of purpose throughout the organization.” These posts were seen by LinkedIn members around the world. (Link: https://www.linkedin.com/pulse/2015-time-act-now-paul-polman?trk=mp-reader-card]
Now that we have achieved 2 million followers, we are able to share more of the amazing things we are doing to create a more sustainable future.