In rural India, less than 18% of women have regular salaried employment. Dharma Life aims to improve their quality of life through an entrepreneurship model. Women entrepreneurs are trained to become social change makers in their villages. They help build an ecosystem for community engagement through awareness campaigns, behavior-change activities and selling socially impactful products. TRANSFORM has helped Dharma Life launch several campaigns including ‘Clean and Connected Homes’. This focuses on sustained behavior change including handwashing and the use of clean energy technologies. The aim is to train 200 entrepreneurs and reach 50,000 people through the campaigns.

In many countries, women struggle to buy essential personal care products – such as sanitary pads and contraceptives – because of social stigma, affordability and poor supply chains. Kasha is a confidential direct-to-consumer offline and online e-commerce platform that sells these.

TRANSFORM supported Kasha on product affordability, consumer acquisition and retention, e-commerce and how to optimize health promotion. By the end of 2018, Kasha delivered to 34,000 consumers in Rwanda, 90% of whom were base of the pyramid. We are now helping integrate micro-credit services into the platform with support from Mastercard, expand the agent network across Kenya and optimize digital content.

With around 120 million people in rural Pakistan lacking access to affordable, quality healthcare, the country has one of the highest rates of infant and maternal mortality in South Asia. There are also many qualified female doctors who don’t practice because of socio-cultural barriers. doctHERs is a gender-inclusive social business that matches the under-utilized capacity of female doctors to the needs of underserved communities. TRANSFORM is helping doctHERs upskill and deploy technology-enabled female health workers in Punjab and Sind states to provide health awareness, products and services, and connect patients to doctors via high definition video-consultation.

The barrier to universal access to safe drinking water is not a lack of technology, but rather a lack of a successful distribution model capable of achieving a change in habits at an affordable price. Folia Water produces innovative silver-infused filter papers that can eliminate bacteria, viruses and other pathogens at a price of a penny per liter of water. The simple-to-use product design requires no electricity and works with any common household water container. TRANSFORM is supporting with sales, marketing and distribution to optimize the consumer and retail proposition in Bangladesh.

Almost 20% of Bangladeshis don’t have access to clean, safe drinking water and 44% to a functioning sanitation system. Developed by French NGO Eau et Vie, Shobar Jonno Pani is a mini-utility that provides paid services for water supply, primary solid waste collection and sanitation in underserved informal settlements of Dhaka and Chittagong. TRANSFORM is helping Shobar Jonno Pani roll out its sanitation business to improve latrines and sewerage systems, supporting with expertise in marketing and behavior change. The service already benefits 100 people in Dhaka’s informal settlements and aims to ultimately reach 15,000 people from low-income households.

Millions of people in India and Bangladesh consume unsafe drinking water that contains impurities such as arsenic, fluoride and iron. Using a micro-franchise model to set up locally-run community water systems, Drinkwell provides access to affordable, safe drinking water through its novel filtration technology that significantly reduces energy costs and waste. TRANSFORM is helping trial a new content-based platform that promotes safe practices in poor communities, driving the purchase of Drinkwell Water RFID-enabled ATM cards. The pilot will test different content to assess uptake and adoption. The aim is to reach 100,000 users.

A big challenge faced by women in urban areas of India is accessing safe, hygienic toilets outside the home. Saraplast refurbishes scrapped buses to provide well-lit, fully-equipped restrooms for a small fee. Placed at popular locations across the city of Pune and powered by solar energy, the buses provide access to washbasins, soap and sanitary napkins, with spaces for diaper-changing and breastfeeding. The twelve buses that are currently operating target lower-income women and are used by an average of 150 individuals per day. TRANSFORM is helping explore additional revenue streams to ensure financial viability, and expand the services.

In dense informal settlements, most toilets are pit latrines which are emptied by hand. The untreated waste is then dumped or re-buried elsewhere in the community. This is the only sanitation ‘solution’ available to over 90% of people living in Kigali. Pit Vidura promotes safe, affordable waste management practices by providing emptying services to households in even the most inaccessible areas. It also employs previously marginalized waste workers, equipping them with professional tools and personal protective gear. TRANSFORM is helping the enterprise scale up by testing to increase efficiency, and piloting ways to license its technologies to existing service providers.

In Zambia, many remote rural communities remain marginalized because of the costs and inefficiencies of reaching them. ZayoHubs are technology-enabled, solar-powered community centers that provide access to phone and internet connectivity. The hubs offer a range of support services which generate livelihoods and deliver valuable social and educational content, and are sustained by revenues from multiple services. TRANSFORM is helping establish a sustainable, scalable business model, refining what a ‘core’ service is and what may differ by location. We are also supporting the recruitment and training of entrepreneurs to run the facilities.