The chemicals used in our cleaning and laundry products currently make up the greatest proportion of their carbon footprint across their lifecycle. By moving to renewable or recycled ingredient sources in their formulations, we will unlock novel ways to reduce that carbon footprint.
“Clean Future is our vision to radically overhaul our business,” says Peter ter Kulve, President of our Home Care division. “As an industry, we must break our dependence on fossil fuels, including as a raw material for our products. We must stop pumping carbon from under the ground when there is ample carbon on and above the ground – if we can learn to utilise it at scale.
“We’ve seen unprecedented demand for our cleaning products in recent months and we are incredibly proud to play our part helping to keep people safe in the fight against Covid-19. But that should not be a reason for complacency. We cannot let ourselves become distracted from the environmental crises that our world – our home – is facing. Pollution. Destruction of natural habitats. The climate emergency. This is the home we share and we have a responsibility to protect it.”