Please don't feed the humans - Baltimore Zoo

Elephant reverses role by becoming first to serve up new peanut butter treats to kids and support World Wildlife Fund.

Visitors to the zoo have long enjoyed feeding peanuts to the elephants. But today at the Baltimore Zoo, to celebrate the launch of new Skippy Snack Bars, an African elephant named Dolly turned the tables by "handing out" the peanut butter snacks to delighted parents and kids.

With a bucket of snack bars hanging from her quite formidable trunk, Dolly served up the treats like a pro, astonishing zoo visitors who herded together to witness what had to be a first in the history of zoo feeding: An elephant feeding people.

"As Skippy is all about spreading the fun, we wanted to come up with a highly entertaining and original way to launch these new snack bars," said Trish Zenobi, Senior Brand Manager, Skippy Peanut Butter. "Those who have a passion for peanut butter now have a new way to enjoy it as a lunchbox treat, on-the-go, or even at the zoo."

Snacking for a good cause

Dolly’s nutty delivery was part of a larger nationwide sampling effort in support of World Wildlife Fund (WWF). Human samplers fanned out at the Los Angeles Zoo, the Columbus Zoo in Ohio, the Atlanta Zoo, the Lincoln Park Zoo in Chicago, and the Baltimore Zoo to give visitors the first bites of the new Skippy Snack Bars. Every Skippy Snack Bar sampled today will help Skippy support the efforts of World Wildlife Fund to aid endangered elephants.

"We’re thrilled to team up with Skippy and the Baltimore Zoo to help bring awareness and support to World Wildlife Fund," said Lee Poston, Senior Communications Officer for Asia and Africa Conservation Programs, World Wildlife Fund. "Dolly is a living example of the work we do to help endangered animals across the globe, and the efforts of brands like Skippy are crucial toward achieving our goals."

Elephants aren’t the only peanut lovers…

While thousands of zoo-goers from coast to coast were enjoying the new Skippy Snack Bars, a survey conducted by Skippy shows just how passionate kids are about peanut butter. Seven in 10 (70 percent) place peanut butter at the top of the taste list compared with other snacking choices, while the peanut butter and jelly sandwich outranked other sandwiches — including turkey, bologna, and tuna — as the most welcome surprise mom could pack for lunch.

Thanks to Skippy kids, adults, and even elephants can now enjoy the great taste of real peanut butter anytime, anywhere! Available in four delicious flavors, Skippy Snack Bars feature the triple-decker taste sensation of granola paired with peanut butter, peanut butter and fudge, peanut butter and strawberry or peanut butter and marshmallow flavors. And, since these easy-to-eat snack bars feature the wholesome goodness of real, creamy peanut butter and provide a good source of Vitamin E, moms can feel good about offering them as snacks or lunchtime treats.

Skippy Snack Bars are sold six per box at grocery stores, mass merchandisers and club stores for the suggested retail price of $2.89. For more information on Skippy Snack Bars as well as great-tasting peanut butter recipes, visit www.peanutbutter.com.

*A local member of the American Humane Association was on hand at today's sampling effort at the Baltimore Zoo.

About Unilever

Unilever is one of the world's largest consumer products companies with annual sales of approximately $48 billion in 2003. It produces and markets a wide range of foods and home and personal care products. Unilever operates in around 100 countries around the globe and employs approximately 250,000 people. In the United States, Unilever sales were approximately $11 billion in 2003. The company employs some 15,888 people and has 59 offices and manufacturing sites in 21 states.

The business comprises:

Foods: Lipton teas, soups and side dishes; Wish-Bone salad dressings and marinades; Lawry's seasonings and specialty sauces; Shedd's Country Crock and "I Can't Believe It's Not Butter!" spreads and sprays; Ragu pasta and pizza sauces; Knorr soups, sauces and bouillons; Hellmann's and Best Foods mayonnaise; Skippy peanut butter; Bertolli olive oil, premium pasta sauces and frozen dinners; Carb Options line of food products specifically formulated for use as part of a low carb diet; Good Humor-Breyers and Ben & Jerry's Homemade, Inc. ice cream companies; and Slim-Fast nutritional and health snack products.

Home and Personal Care: "all" laundry brand, Surf and Wisk laundry detergents; Snuggle fabric softener; Sunlight dish detergent; Lever 2000, Caress, Pond's and Vaseline skin care; the Dove family of anti-perspirant, skin- and hair-care products; the Suave family of anti-perspirant, skin- and hair-care products; Axe deodorant bodyspray for men; Q-tips cotton swabs; Finesse, Salon Selectives, and ThermaSilk hair care products; and Calvin Klein, Cerruti and Vera Wang prestige fragrances. Visit Unilever at www.unilever.com

Unilever United States, Inc.

Unilever US, Inc
800 Sylvan Avenue
Englewood Cliffs
NJ 07632
USA

+1 201 894 7760

MediaRelations.usa@unilever.com

Back to top