Slim•Fast® Ties Knot with Filene’s Running of the Brides

Partnership to Help Women Get the Perfect Fit in the Perfect Dress in Time for Wedding Season

Englewood Cliffs, NJ (March 10, 2011) - Slim·Fast®, the brand known for helping millions of people slim down quickly, knows that there are many moments in life when looking your best is top on the to-do list – and a bride’s wedding day is certainly one of those moments. To help women get the perfect fit in the perfect dress in time for wedding season, Slim·Fast® is partnering with Filene’s Running of the Brides® and will participate in their events around the country this spring.

On-site, Slim·Fast will keep brides energized and entertained with Slim·Fast® 3-2-1 products, free pampering treatments, bridal games, and giveaways to help brides make the most of their time before Filene’s doors open. Most importantly, one lucky bride will have the chance to win an on-site raffle, moving her to the front of the line as Filene’s doors open.

“Eighty percent of brides-to-be plan on dieting for their wedding1, but most procrastinate until the last possible minute. When the stakes are high and time is short, the Slim·Fast® 3·2·1 Plan is a simple, proven way to lose weight fast.” said Virginia Blake West, Slim·Fast® brand director. “Whether you’re a bride, bridesmaid or guest, the Slim·Fast® 3-2-1 plan will get you picture perfect in time for the big day – it is simple, tastes great and gets you results fast. 2

“At Filene’s Basement, we know that brides are the focal point of the wedding day, and there’s nothing more satisfying than a bride feeling confident in her dress,” adds Joel Feigenbaum, president and COO of Filene’s Basement and parent company SYMS Corporation. “That’s why we are thrilled that Slim·Fast® is joining our Running of the Brides® events to give brides he means to look their best – we provide the dress and they provide the perfect fit.”

Slim·Fast® sponsored Filene’s Running of the Brides® events are listed below; doors open at 8:00 a.m.:

  • Boston, MA - Hynes Convention Center (Friday, March 11th, 2011)
  • Atlanta, GA - 3535 Peachtree Road NE (Friday, March 18, 2011)
  • Chicago, IL - One N. State St. (Friday, April 8, 2011)
  • Washington, D.C. - Mazza Gallerie (Friday, April 29, 2011)
  • Miami(Aventura), FL - 17651 Biscayne Blvd. (Friday, May 6, 2011)
  • Columbus, OH - 3704 W. Dublin-Granville Rd. (Friday, May 20, 2011)
  • New York City, NY - 4 Union Square South (Friday, June 3, 2011)

Bridal parties can also get in on the pre-wedding slim down by vowing to support the bride-to-be and lose weight as a group. Slim·Fast is also encouraging bridal discussion on Facebook.com\SlimFast and will have more exciting news posting there in the coming weeks.

“When it comes to weight loss, working together towards a similar goal can make it easier to stay on track,” says nutrition and weight loss expert Ali Auerbach, M.S. R.D. “Unlike fad diets, Slim·Fast® is clinically proven to help you slim down by combining weight-loss science with balanced nutrition. Plus, it’s flexible, giving you the structure you want with the variety you crave.”

Busy brides are constantly on the go and may not have time to think about dieting or prepare multiple meals. The Slim·Fast 3-2-1® plan is simple to follow and has clinically proven results – just have three nourishing snacks, two great tasting shakes or meal bars and one 500 calorie sensible meal per day. Slim·Fast® shakes and meal bars are a big part of what makes the plan work – and make it easy to stay on track. All 25 delicious shakes and meal bars provide 20% or more of the recommended daily intake for most essential vitamins and minerals and 5 grams of dietary fiber per serving. If you haven’t tried Slim·Fast® lately, you should. The Slim·Fast® 3-2-1 plan has new and delicious options including Chocolate Chip Cookie Dough Meal Bars, giving busy brides even more variety.

For more information on the Slim·Fast® partnership with Filene’s and the Slim·Fast® 3-2-1 plan visit Slim·Fast® at www.facebook.com/SlimFast and follow us on Twitter at www.twitter.com/SlimFast

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About Slim·Fast Foods Company

Slim·Fast ® , a business unit of Unilever, offers a complete line of delicious meal replacement shakes and bars and portion-controlled snack bars, along with meal planning and exercise advice for successful weight management. The Slim•Fast ® product line includes an affordable range of Shakes, Powders, Meal Bars and Snack Bars that are available in retail outlets nationwide. Visit the new slimfast.com or call 1 800 SLIMFAST for more information.

About Unilever North America

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Omo, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Suave, TIGI, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com www.unilever.ca or www.unilevercaribbean.com

About Filene’s Basement

Filene’s Basement is a 100-year-old off-price retailer carrying a broad assortment of designer and brand-name fashion apparel for men, women and children, as well as accessories, home textiles, fragrances, fine jewelry and luggage. The original store, opened in 1909 in downtown Boston, became a world-renown retail icon. The company currently operates 22 Filene’s Basement stores and five co-branded Filene’s Basement-SYMS Clothing stores in metropolitan areas throughout the northeast, southeast and Midwestern United States, Basement-SYMS Clothing stores is a division of SYMS Corporation, headquartered in Secaucus, NJ. For more information on Filene’s Basement visit www.Filenesbasement.com or www.syms.com

1BRIDES VIB Health & Fitness Survey, May 2010

2Follow the slim-fast plan and exercise daily. losing more than 2 lbs a week is not recommended

Sara Scharg

312-397-6095

sara.scharg@ogilvypr.com

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