Axe Shower teams up with Kate Upton and Jason Pierre-Paul
Upton and Pierre-Paul Go Head-to-Head to Launch AXE Sport Blast 2-in-1 Shower Gel + Shampoo
Englewood Cliffs, NJ (April 25, 2012) - From a casual jog around the block to a tough game of backyard football, many guys make it a priority to exercise regularly. These workouts can be draining, and it's important that guys' post-workout showers leave them feeling refreshed and ready for anything the day brings. New AXE Sport Blast 2-in-1 Shower Gel + Shampoo delivers a maximum energy boost following a big game or workout — the product's exhilarating lather and fragrance are designed to invigorate guys' minds and bodies.
To celebrate the launch of Sport Blast, AXE is partnering with Kate Upton and pro football player Jason Pierre-Paul. Today, Upton and Pierre-Paul will host the AXE Sport Blast Combine House in New York City, a competitive party space that puts a non-traditional spin on the pro football combine. The two will square off in a series of fun challenges, including an intense balance beam standoff and a hardnosed table tennis match, which tie back to the full AXE Shower product range.
"As a professional athlete I've been known to shower pretty frequently, so I understand the importance of using a re-energizing product like AXE Sport Blast 2-in-1 Shower Gel + Shampoo," said Pierre-Paul. "I've been using AXE for years and know how great I feel after using it; I can't wait to put the product to the test by going head-to-head against Kate Upton at these combine challenges."
Following the Sport Blast Combine House, a monetary donation will be made on behalf of AXE, Upton and Pierre-Paul to Fitness Without Borders (FWB), a non-profit organization that works to educate underprivileged and unhealthy children about the importance of regular exercise. FWB provides kids with positive role models who stress the importance of staying fit and contributing positively to their communities.
AXE Sport Blast 2-in-1 Shower Gel + Shampoo is currently available at most food, drug and mass retail outlets for a suggested retail price of $3.99. Guys and girls can visit Facebook.com/AXE and Twitter.com/AXE for more information.
AXE, a leader in men's care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch. Including deodorant bodysprays, AXE is the largest men's deodorant brand in the U.S.
The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com
About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com www.unilever.ca or www.unilevercaribbean.com
About Fitness Without Borders
Fitness Without Borders (FWB) is a 501(c)(3) nonprofit, founded in 2007. FWB is devoted to the development and fitness education of community leaders organized in a unified effort to foster healthy children. FWB works primarily, but not exclusively, in underprivileged neighborhoods, in order to build self-reliance, health, and capacity. For more information, visit www.fitnesswithoutborders.org