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Ragú® helps parents play Filmmaker this holiday season

New App offers easy, fun way for parents to capture, share and enjoy the quintessential moments of childhood

Englewood Cliffs, NJ (December 4, 2012) – To celebrate and chronicle the challenges of childhood, America’s favorite pasta sauce1 debuts the 'Give Em Ragú’ App, inspired by the brand's Long Day of Childhood campaign. In the spirit of sharing during the holiday season, the new app enables parents to create their very own Long Day of Childhood video using adorable and sometimes hilarious photos and videos of their children from their mobile phones, Instagram and Facebook photo albums. 

To use the app, parents simply select photos or a video from a mobile phone or Facebook page, give it a title (such as the timeless classic, “I dropped my ice cream cone”) and using that phrase, the app will pair the video with an original Ragú jingle. The video can then be shared with family and friends through Facebook or YouTube, and is a great way to connect and share a laugh.

“The Long Day of Childhood campaign and the Give ‘Give Em Ragú’ App is a fun way to capture and share those universal, funny moments of childhood,” said Mike Dwyer, Marketing Director for Ragu. “When a kid has one of those really long days, it’s always a comfort to come home to the familiar. Ragu is proud of being part of that tradition, of offering wholesome and delicious food that families have enjoyed for years, food that is the perfect pick-me-up after a tough day of being a kid.”

After their own Long Day of Childhood, kids can indulge in favorites from Ragú, such as Spaghetti Tacos or Mama’s Best Ever Spaghetti & Meatballs. With two servings of veggies in every half cup of Ragú Old World Style Traditional & Chunky pasta sauces, parents are assured that Ragú can be part of a well-balanced meal while their kids need only appreciate the great taste.

All Ragú Old World Style and Chunky sauces meet the FDA guidelines for “healthy”, which includes guidelines for total fat, saturated fat, cholesterol, sodium, and positive nutrients such as Vitamin A, Vitamin C, Iron, Calcium, Protein or Fiber. The ‘Give Em Ragú’ App is available now through Facebook.com/Ragú and can be downloaded to mobile devices via the iTunes store. For more information on Ragú products or to share your long day of childhood, visit Ragú.com or Facebook.com/Ragúsauce.

Nicole Lowe/Weber Shandwick

T: +1 212 537 8747

nlowe@webershandwick.com

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