Ragú® helps parents play Filmmaker this holiday season
New App offers easy, fun way for parents to capture, share and enjoy the quintessential moments of childhood
Englewood Cliffs, NJ (December 4, 2012) – To celebrate and chronicle the challenges of childhood, America’s favorite pasta sauce1 debuts the 'Give Em Ragú’ App, inspired by the brand's Long Day of Childhood campaign. In the spirit of sharing during the holiday season, the new app enables parents to create their very own Long Day of Childhood video using adorable and sometimes hilarious photos and videos of their children from their mobile phones, Instagram and Facebook photo albums. To use the app, parents simply select photos or a video from a mobile phone or Facebook page, give it a title (such as the timeless classic, “I dropped my ice cream cone”) and using that phrase, the app will pair the video with an original Ragú jingle. The video can then be shared with family and friends through Facebook or YouTube, and is a great way to connect and share a laugh.
“The Long Day of Childhood campaign and the Give ‘Give Em Ragú’ App is a fun way to capture and share those universal, funny moments of childhood,” said Mike Dwyer, Marketing Director for Ragu. “When a kid has one of those really long days, it’s always a comfort to come home to the familiar. Ragu is proud of being part of that tradition, of offering wholesome and delicious food that families have enjoyed for years, food that is the perfect pick-me-up after a tough day of being a kid.”
After their own Long Day of Childhood, kids can indulge in favorites from Ragú, such as Spaghetti Tacos or Mama’s Best Ever Spaghetti & Meatballs. With two servings of veggies in every half cup of Ragú Old World Style Traditional & Chunky pasta sauces, parents are assured that Ragú can be part of a well-balanced meal while their kids need only appreciate the great taste. All Ragú Old World Style and Chunky sauces meet the FDA guidelines for “healthy”, which includes guidelines for total fat, saturated fat, cholesterol, sodium, and positive nutrients such as Vitamin A, Vitamin C, Iron, Calcium, Protein or Fiber. The ‘Give Em Ragú’ App is available now through Facebook.com/Ragú and can be downloaded to mobile devices via the iTunes store. For more information on Ragú products or to share your long day of childhood, visit Ragú.com or Facebook.com/Ragúsauce.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190.Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.
Unilever employs more than 11,000 people in the United States – generating over $8 billion in sales in 2011. For more information, visit www.unileverusa.com
1 Based on Nielsen 52 wk sales data ending 6/9/12
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