Hellmann’s® to break Guiness World Record

Consumers, celebrities and chefs celebrate 100 years of turning meals into moments

New York, (September 24, 2013) - For 100 years, Hellmann’s has been a part of America’s tables helping to turn meals into moments for families across the country. Today, in celebration of its centennial, Hellmann’s is bringing together the best people, food and ingredients around the World’s Longest Picnic Table just blocks from Richard Hellmann’s original deli.

Chef Mario Batali, Chef Tim Love, Chef Aaron Sanchez and guests Katie Holmes, Andy Cohen and Paul Pierce of the Brooklyn Nets will celebrate Hellmann’s birthday at Hudson River Park’s Pier 84. The first 500 attendees will have the opportunity to enjoy a delicious menu created by Chef Batali, alongside family and new friends, while a GUINNESS WORLD RECORDS® official makes the record breaking measurement along a picnic table that stretches 320 feet.

The World’s Longest Picnic Table

The table is constructed from solid, pine wood, weighs approximately 8,000 pounds and is longer than a football field. When the celebration is over, the table will be disassembled and all useable wood will be donated to Build It Green, which will repurpose the wood to be used in future building projects in New York City.

“For the past 100 years, Hellmann’s has been a part of the memories, the laughter and the delicious meals that happen around America’s tables,” said Brian Orlando, Senior Brand Director, Hellmann’s. “Our record-breaking table only exists because we have been invited to so many tables throughout the years, from holiday dinners, to school lunches, Sunday dinners and even the dessert table. Today, we celebrate 100 years of turning meals into moments and look forward to another 100 years at the table.”

Bringing the best to the table

Hellmann’s 100th Birthday celebration is bringing together fans from across the country to enjoy a signature menu created by Chef Batali, with each of the dishes featuring Hellmann’s signature recipe of real, simple ingredients like oil, vinegar, and now cage-free eggs2. The first 500 attendees will be treated to a free picnic-style lunch, including a Juicy Salsa Burger, Pasta Salad with Green Olives and Raisins, Italian Style Balsamic Potato Salad, Grilled Corn and a Hellmann’s Chocolate Birthday Cupcake from Magnolia Bakery.1 “To check out Chef Batali’s Hellmann’s recipes and more, visit www.hellmanns.com

“My family has been using Hellmann’s for generations, so I have been thrilled to be part of its yearlong celebration.” said Batali. “While the years and menus have changed, Hellmann’s recipe of real, simple ingredients has remained a staple of quality for 100 years, which has made the brand a constant in making food taste its best.”

One million meals for tables across America

As Hellmann’s celebrates its rich history of feeding America’s families during some of their greatest moments, it also is marking the occasion with support for those most in need. In light of September’s recognition of Hunger Action Month, Hellmann’s is helping to provide one million meals3 to Feeding America to help the fight against hunger nationwide.

Take a seat at the table

Join Hellmann’s at Hudson River Park’s Pier 84 as the iconic brand celebrates its 100th birthday by breaking the GUINNESS WORLD RECORD® for the World’s Longest Picnic Table. The Hellmann’s Blue Carpet opens at noon and the event officially begins at 12:30 p.m. Fans who cannot attend are invited to celebrate online at www.facebook.com/Hellmanns for exclusive event photos, videos and Hellmann’s recipes.

About Feeding America

Feeding America is a nationwide network of more than 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 37 million people through 61,000 food pantries, soup kitchens, and shelters in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry.

Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit http://www.feedingamerica.org/ Find us on Facebook at www.facebook.com/FeedingAmerica or follow us on Twitter at www.twitter.com/FeedingAmerica


1 Quantities limited; meals served on first-come-first-served basis

2 Hellmann’s is committed to using 100 percent cage-free eggs in its entire product line by 2020

3 Feeding America is leading the fight against hunger nationwide. Hellmann’s is donating the monetary equivalent of one million meals ($125,000) to Feeding America. $1=8 meals secured by Feeding America on behalf of local food banks.

Ashley Schlag - Weber Shandwick



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