New Fruttare(TM) fruit bars get ready to top the charts
Major recording artists collaborate for first time to create original song inspired by fans’ “It’s All Good” moments
Englewood Cliffs, NJ (April 10, 2013) – To celebrate the U.S. launch of Fruttare Fruit Bars, a brand that embodies a positive outlook on life, Grammy-Award winning superstar Ne-Yo and platinum-selling artist Cher Lloyd will come together for a first-of-its-kind collaboration giving fans an unprecedented opportunity to contribute to the creative process of an original song. The song will be inspired by social media submissions on Facebook, Twitter and Instagram showing what keeps fans looking on the bright side.
Loved in more than 15 countries around the globe, Fruttare will make its U.S. debut this spring. The Fruttare product line includes two types of frozen fruit bars; Fruttare Fruit and Milk Bars – the first nationally available line of its kind – as well as Fruttare Fruit and Juice Bars. Fruttare Fruit Bars are available in grocery and convenience stores nationwide.
Ne-Yo and Cher Lloyd look to fans for original socially-inspired song
Today through May 20, music lovers can help inspire Ne-Yo and Cher’s songwriting process by sharing what “It’s All Good” means to them at the Fruttare U.S. Facebook page or by using the hashtag #ItsAllGood on Twitter or Instagram. All of the hashtagged content will be streamed on the Fruttare US Facebook page. The artists will review submissions for creative inspiration as they develop a new song celebrating a positive outlook on life.
“I always try to look on the bright side of things, so it’s cool to have the opportunity to bring that philosophy to life in a new song,” said Ne-Yo. “I’m excited to work with Fruttare and Cher to let our fans inspire the songwriting process. I can’t wait to see what people share.”
Ne-Yo and Cher Lloyd’s socially-inspired single will be released this summer. Leading up to the release of the song, music-lovers can visit the Fruttare US Facebook page for an inside look at Ne-Yo and Cher as they write and record the song, and also view the social submissions from fans across the country in real-time.
“I can’t wait to see how our different styles come together to create a new sound,” said Cher. “We want people to have an ‘It’s All Good’ vibe all summer long, so we’re hoping to create a fun song that people can’t get out of their heads.”
Ne-Yo and Cher will perform the original socially-inspired song live for the first time at this year’s iHeart Radio Music Festival in Las Vegas this September.
Fruttare headlines 2013 Coachella Valley Music and Arts Festival
To further celebrate the U.S. debut of Fruttare Fruit Bars, the brand will help consumers experience the bright side of life as a presenting sponsor of the 2013 Coachella Valley Music and Arts Festival. The brand will present the “Fruttare Hangout” – an on-site destination where attendees can share their “It’s All Good” moments. The “Fruttare Hangout” will offer visitors a chance to chill out, revive and refresh between their favorite concerts and taste new Fruttare Fruit Bars.
Launch of Fruttare Fruit Bars
“The launch of Fruttare in the U.S. marks another significant first in the category, following on the heels of our successful introduction of Magnum in 2011,” said Nick Soukas, director of ice cream at Unilever. “The Fruttare Fruit and Milk Bars bring together creamy milk and real fruit for a great taste sensation unlike anything else on the market. We wanted to create a similarly unique combination by blending the sounds of two artists who can bring our brand’s ‘It’s All Good’ outlook to life.”
Fruttare Fruit and Milk Bars are made with real fruit and creamy milk, and are available in four delicious varieties:
- Fruttare Strawberry and Milk: These bars feature creamy milk and luscious, real strawberries
- Fruttare Coconut and Milk: These bars feature creamy milk and coconut
- Fruttare Banana and Milk: These bars feature creamy milk and sweet, ripe bananas
- Fruttare Peach and Milk: These bars feature creamy milk and juicy peaches
- Fruttare Fruit and Juice Bars are made with real fruit, and are available in four refreshing varieties:
- Fruttare Strawberry: These frozen fruit bars feature a burst of real strawberries and juice
- Fruttare Orange: These frozen fruit bars feature sweet oranges and real juice
- Fruttare Mango: These frozen fruit bars feature deliciously luscious mangoes
- Fruttare Lime: These frozen fruit bars feature refreshing, tangy limes and lime juice
Delicious Fruttare Fruit and Milk Bars varieties are available in 4-count multipacks and the refreshing Fruttare Fruit and Juice Bars varieties are available in 6-count multipacks in grocery stores nationwide, both for a suggested retail price of $4.29.
For more information on Fruttare, please visit
http://www.fruttarefruitbars.com/ or www.facebook.com/Fruttare
Available in more than 15 countries around the globe, Fruttare is recognized as a brand synonymous with a positive outlook on life. Fruttare Fruit Bars consist of two lines of frozen fruit bars, each bursting with real fruit taste.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in seven out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree,
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