Unilever to acquire Seventh Generation, Inc

Unilever announced today that it has signed an agreement to acquire Seventh Generation, Inc., the North American home and personal care products company.

Based in Vermont, Seventh Generation is a pioneer in corporate responsibility and sustainable product innovations, including plant-based detergents and household cleaners. The company’s turnover exceeded US $200m in 2015 and it has seen double digit compounded annual growth over the last 10 years.

Seventh Generation has a comprehensive product portfolio and a distribution network covering the ‘natural’ category in grocery, mass merchandise and e-commerce channels.

Nitin Paranjpe, President of Unilever’s Home Care business said: “Seventh Generation has long been a disruptor in the US marketplace, leading the industry in sustainable innovation while attracting new generations of conscious consumers. This addition to Unilever’s product portfolio will help us meet rising demand for high-quality products with a purpose.”

Kees Kruythoff, President of Unilever North America, added: “We’re thrilled to add Seventh Generation to our brand portfolio, providing us with the opportunity to accelerate growth with our retail partners and connect in new ways with consumers. Adding Seventh Generation to Unilever’s portfolio of purpose-driven brands like Ben & Jerry’s and Dove demonstrates our continued commitment to the Unilever Sustainable Living Plan.”

Seventh Generation CEO John Replogle said: “For 28 years, Seventh Generation has been creating products that are not only effective but also designed with environmental and human health in mind while demonstrating that business can have a greater purpose, serving not just profit but people and the planet as well. Today marks the next chapter and we’re proud to join Unilever and its shared vision for purpose-led business on a global scale. Working together we are confident we can have a positive impact on the health of billions of people around the world, truly fulfilling our mission of nurturing the next seven generations while transforming global commerce.”

Terms of the deal were not disclosed. The transaction is subject to customary regulatory approvals.


Media Inquiries

Merlin Koene, merlin.koene@unilever.com or +44 7342 068784

Joelle Hutcheon, joelle.hutcheon@unilever.com or +1 201 894 7760

Seventh Generation:

Brandi Thomas, bst@seventhgeneration.com or +1 802 540 3760

About Seventh Generation

Established in 1988, in Burlington, Vermont, Seventh Generation is one of the leading US brands of household and personal care products. The company lives its commitment of "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually improves ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.

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