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The Vaseline Healing Project strives to improve skin health for Americans

Emmy Award winning actress, Viola Davis, partners with the Vaseline® brand to host a free health clinic in her hometown of Central Falls, RI

ENGLEWOOD CLIFFS, NJ (October 10, 2016) – Access to quality and comprehensive health care is frequently discussed in the U.S., especially as demand has increased for primary care physicians and medical specialists, such as dermatologists, over the last several years.  Today dermatologists make up only one percent of physicians in the U.S.1 and a limited number of training spots for this medical specialty is making it increasingly difficult to keep up with patient demand.2

The Vaseline® Healing Project, an aid effort in partnership with non-profit, Direct Relief, is working to close the skin health treatment gap for Americans by providing dermatological care and trainings, in addition to Vaseline® products and medical supplies, to those with limited access to quality care.

To further the Vaseline® brand's commitment to making skin health treatment more accessible in the U.S., The Vaseline® Healing Project traveled with award-winning actress and project advocate, Viola Davis, to her hometown of Central Falls, Rhode Island to host a one-day community health fair on Saturday, October 8.

Having grown up poverty-stricken, Davis knows first-hand that for people living in communities with limited access to quality care, skin issues can become a major health concern if left untreated. Roughly one in three adults in her hometown of Central Falls, RI report being in "fair or poor" health – a significantly higher rate of poor health than that reported statewide.3

"Dry skin may seem like just an inconvenience, but I've seen how minor skin issues can become a more serious health concern when left untreated," said Davis. "I want to use my platform to give my community a voice, which is why I am happy to be working with The Vaseline Healing Project to give back to my hometown and so many other areas in need across the US."

Five local dermatologists and health clinicians, including Vaseline® Healing Project advisory board member and board certified dermatologist Dr. Grace Bandow, treated hundreds of Central Falls residents during the one-day health clinic presented by The Vaseline® Healing Project. Residents were provided access to skin screenings and skin checks in addition to medical counsel and other medical services such as dental care, flu shots and screenings for blood pressure and glucose levels. The free community event also featured food, live entertainment and special exhibits from local businesses.

"The skin can be a window into a person's overall health, which is why it is so important that people have access to a dermatologist. We are trained to diagnosis and treat a wide variety of common diseases, rare diseases, and skin conditions that can affect the ongoing general health of the patient," said Dr. Grace Bandow, Vaseline® Healing Project advisor and Board Certified Dermatologist.

One Vaseline® purchase equals one healing donation

The Vaseline® brand invites others to join in the effort to aid Americans in need of access to dermatological care. Throughout 2016, every Vaseline® lotion or jelly purchase (excluding lip tins) will support Direct Relief to deliver Vaseline® Jelly, medical supplies and dermatological care to people affected by poverty or emergencies up to a maximum of 1 million dollars.4

"Vaseline® products have been used for years by international aid organizations to help heal the dry skin of people living in vulnerable conditions. We're committed to continuing our more than 140-year heritage of dry-skin healing with The Vaseline Healing Project," said Kathy O'Brien, VP of Skin & Marketing Services at Unilever.

Infused with healing micro-droplets of Vaseline® Jelly and rich moisturizers, Vaseline® Intensive Care™ is a range of lotions that absorb deeply to help heal dry skin. With daily use, skin is kept well-moisturized from the first application.

Learn more and get involved at Vaseline.com/TheHealingProject.

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1 Van Vorhees, A. S. (2013, September). Shifting Sands. Dermatology World.

2 Kimball AB, Resneck J Jr. The US Dermatology Workforce: A Specialty Remains in Shortage. J Am Acad Dermatol. 2008 Nov;59(5):741-5.

3 "Community Health Assessment Data," State of Rhode Island Department of Health

4 In 2016, for every unit sold, Vaseline® will donate 2¢, up to a maximum of 1 million dollars. Excludes lip items.

Contact:

Virginia Landau/Edelman
Virginia.Landau@Edelman.com
(212) 704-4551

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