Body Wash Brand Caress® & Ambassador Kat Graham Bring Touch-Activated Fine Fragrance to Life in New Campaign That's Fit for a Queen
ENGLEWOOD CLIFFS, NJ, (April 19, 2016) - Caress® – the brand that brought the world's first body wash with Fragrance Touch Technology to the masses with its Forever Collection – is teaming up with actress and musician Kat Graham to show how a simple touch can release long-lasting fine fragrance and, ultimately, a queen-like confidence that every woman deserves.
In celebration of Caress'® recently expanded Forever Collection, Graham is proudly partnering with the brand on a current campaign – including original video content inspired by the dual personalities of its new Mystique Forever and Enchant Forever body washes – that invites women everywhere to join her in activating one's fragrance and inner queen.
"For me, there is no one way to feel like royalty," says Graham. She continues, "Playing with beauty helps me express myself and channel that fearlessness."
Kat's not alone, as a recent Caress® survey uncovered that nearly 70 percent of women have a beauty essential that brings out their confidence, and fine fragrance is that go-to for nearly one-third of women.
Passing on perfume, Graham gets her scent from the shower since the formula in the Forever Collection can be re-activated for up to 12 hours by simply touching skin. Graham explains, "Mystique Forever is my must-wear scent for spring. It has notes of imperial iris and amber and gives me that boost of confidence as I go about my day."
"Kat, similar to our Caress® shoppers, has an always-on schedule that's jam-packed with professional and personal appointments," says Jennifer Bremner, Skin Cleansing Brand Building Director, Unilever. Bremner continues, "She is the ideal ambassador to illustrate how just a touch of skin can ignite both a beautiful fragrance and feelings of fabulousness from morning to evening thanks to Caress'® Forever Collection."
Scent aficionados can view Graham's video and check out her fragrance-activating #ForeverQueen moves at CaressForever.com before sharing their own on Instagram and Twitter. The social-savvy can tag @Caress and use the campaign hashtag (#ForeverQueen) in their posts to possibly be featured on the Caress® website alongside Graham.*
About the Caress® Forever Collection
Working with experts at top fragrance houses, Caress® now offers even more options with four artfully composed scents:
- Caress® Mystique Forever (new for 2016): Ideal for the woman that exudes a regal aura, Mystique Forever is a sensual bouquet that blends the captivating, rare and exquisite Imperial Iris with addictive amber to create a bold and alluring scent.
- Caress® Enchant Forever (new for 2016): Those looking to effortlessly enchant will love the seductive blend of sheer honeysuckle and sophisticated satinwood that's found in the chic floral gourmand of Caress Enchant Forever.
- Caress® Love Forever: Perfect for the hopeless romantic, Love Forever exudes femininity with its complex yet delicate bouquet of rich floriental sweetness blended with lush dark berries and freshly picked roses.
- Caress® Adore Forever: With touches of melting honey, vanilla and amber, infusions of elegant rose petals and haloed musks, Adore Forever is the perfect accompaniment to a playful personality.
Caress®, a global Unilever beauty brand and trusted name for more than 30 years, is known for products that give women gorgeous skin they will want to flaunt. Offering an exceptional variety, Caress® beauty bars and body washes deliver both supreme moisturization and exquisite fragrances so women can have it all. Combining sensual floral notes, the Caress® Forever Collection is the world's first body wash with Fragrance Touch Technology. The breakthrough formula of Caress® Fragrance Release Pearls™ delivers bursts of perfume with every touch of skin for up to 12 hours. The Forever Collection includes four fragrances -- Mystique Forever, Enchant Forever, Love Forever™ and Adore Forever – and is available for $3.99 (13.5 oz.) at food, drug and mass retailers nationwide. Visit www.houseofcaress.com for more information and engage with the brand on Instagram and Twitter (@Caress) and www.facebook.com/caress.
About the Caress® Survey
The Caress® 'Queen' Survey was conducted between February 1st and February 8th, 2016 by Kelton Global among 532 nationally representative American women 18+, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of U.S. women 18 and over. The margin of error is +/- 4.3 percentage points at the 95 percent confidence level.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
Unilever’s Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
*Final consumer social media selections will be made at the discretion of Caress®