Hellmann’s Delivers Even More Choices with the Introduction of New Organic and Eggless Products
America’s Favorite Mayonnaise Brand Launches a USDA Certified Organic Mayonnaise and an Eggless Spread Nationwide
ENGLEWOOD CLIFFS, NJ (February 2, 2016) - Building on its 100-year legacy of blue ribbon taste and real, quality ingredients, Hellmann’s is adding two new delicious choices to its family of products.
Hellmann’s Organic Mayonnaise: Now you can enjoy the great taste you expect from Hellmann’s in an organic option
Consumer demand has been on the rise for an accessible, delicious organic mayonnaise – and Hellmann’s has responded by introducing an organic mayonnaise offered in mass distribution nationwide. Hellmann’s Organic Mayonnaise has the rich and creamy taste people will love and uses only the finest USDA certified organic ingredients, including organic cage-free eggs and organic oil. It contains no artificial flavors or preservatives. Hellmann’s Organic will be offered in three mouthwatering varieties: Original, Roasted Garlic and Spicy Chipotle.
Hellmann’s Carefully Crafted Dressing and Sandwich Spread: For families who want options, but still want the great taste from Hellmann’s
A growing number of families are looking for eggless spread options due to dietary restrictions, food allergies or personal preferences for plant-based foods. Hellmann’s Carefully Crafted Dressing and Sandwich Spread features the rich, creamy taste from Hellmann’s, but is free from cholesterol*, eggs and artificial colors and flavors. It is also made with non-GMO sourced ingredients.
“At Hellmann’s, we’re committed to bringing out the best by providing delicious choices that fit the needs and changing preferences of families, without sacrificing the taste and blue ribbon quality they’ve come to count on from America’s favorite mayonnaise brand,” said Russel Lilly, Marketing Director at Hellmann's. “Our fans have been asking us for organic and eggless options with the creamy taste of Hellmann’s for years. We listened and responded by giving them choices that are priced competitively and available nationwide.”
Both Hellmann’s Organic Mayonnaise and Hellmann’s Carefully Crafted Dressing & Sandwich Spread are available in 15 oz and 24 oz jar sizes. Both products will be available at grocery stores nationwide.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products,
Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
Unilever’s Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
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*Contains 10g of fat per serving
Esther Walsh/Weber Shandwick